HYUNDAI'S SUPER BOWL 50 AD "FIRST DATE" DEMONSTRATES THE LENGTHS DADS WILL GO TO IN PROTECTING THEIR DAUGHTERS

WHAT:

Hyundai unveils its third Super Bowl 50 ad “First Date.” The 60-second ad, which will air during the coveted pre-kick time slot, features Kevin Hart and highlights one of the incredible technology features of Hyundai’s premium Genesis sedan.

With the help of his Hyundai Blue Link Car Finder feature, Kevin does what every dad in America will envy to ensure his daughter gets home safely.
 

LINK TO SPOT:

https://youtu.be/-R_483zeVF8
 

LENGTH:

60 seconds
 

TIME SLOT:

Pre-kick spot
 

CELEBRITY

Kevin Hart

VEHICLE:

2016 Hyundai Genesis and its Hyundai Blue Link Car Finder feature
 

DIRECTOR

Peter Berg of Pony Show Entertainment
 

MUSIC:

“Another One Bites the Dust” by Queen

CREATIVE AGENCY:

INNOCEAN Worldwide

CONTACT:

Michael Stewart
(310) 437-2523
michael.stewart@ketchum.com
 

 

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com

Hyundai Motor America on Twitter | YouTube | Facebook

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Photos
3

“First Date” highlights Hyundai’s Blue Link Car Finder feature on the premium Genesis sedan.
Jan 28, 2016

“First Date” highlights Hyundai’s Blue Link Car Finder feature on the premium Genesis sedan.

“First Date” highlights Hyundai’s Blue Link Car Finder feature on the premium Genesis sedan.

Added: Jan 28, 2016 | ID: 27450

JPG Image 1920 x 1080 326 KB
“First Date” highlights Hyundai’s Blue Link Car Finder feature on the premium Genesis sedan.
Jan 28, 2016

“First Date” highlights Hyundai’s Blue Link Car Finder feature on the premium Genesis sedan.

“First Date” highlights Hyundai’s Blue Link Car Finder feature on the premium Genesis sedan.

Added: Jan 28, 2016 | ID: 27451

JPG Image 1920 x 1080 426 KB
“First Date” highlights Hyundai’s Blue Link Car Finder feature on the premium Genesis sedan.
Jan 28, 2016

“First Date” highlights Hyundai’s Blue Link Car Finder feature on the premium Genesis sedan.

“First Date” highlights Hyundai’s Blue Link Car Finder feature on the premium Genesis sedan.

Added: Jan 28, 2016 | ID: 27526

JPG Image 1599 x 897 171 KB