HYUNDAI TECHNOLOGY HELPS NAVIGATE THE MOST DISTRACTING NEIGHBORHOOD EVER IN SUPER BOWL 50 SPOT "RYANVILLE"

WHAT:

Hyundai releases its second Super Bowl 50 ad “Ryanville,” a 30-second in-game spot that takes a light-hearted look at the simple fact that all humans are prone to distractions.

Highlighting the advanced safety features on the all-new Elantra, the ad tests the ability of two women to keep their eyes on the road while driving through the most distracting neighborhood ever.

LINK TO SPOT:

https://youtu.be/Ih4VYnbm6Sw

 

LENGTH:

30 seconds

TIME SLOT:

Second quarter
 

CELEBRITY:

Ryan Reynolds

VEHICLE:

2017 Hyundai Elantra and its Automatic Emergency Braking with class-exclusive Pedestrian Detection technology
 

DIRECTOR:

Peter Berg of Pony Show Entertainment
 

MUSIC:

“Whatta Man” by Salt-n-Pepa featuring En Vogue
 

CREATIVE AGENCY:

INNOCEAN Worldwide

CONTACTS:

Michael Stewart
(310) 437-2523
michael.stewart@ketchum.com 

 

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com

Hyundai Motor America on Twitter | YouTube | Facebook

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Photos
4

“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.
Jan 28, 2016

“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.

“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.

Added: Jan 28, 2016 | ID: 27440

JPG Image 1545 x 994 321 KB
“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.
Jan 28, 2016

“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.

“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.

Added: Jan 28, 2016 | ID: 27441

JPG Image 1920 x 1080 343 KB
“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.
Jan 28, 2016

“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.

“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.

Added: Jan 28, 2016 | ID: 27442

JPG Image 1920 x 1080 352 KB
“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.
Jan 28, 2016

“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.

“Ryanville”, featuring the all-new Elantra, takes a lighthearted look at the simple fact that all humans are prone to distraction.

Added: Jan 28, 2016 | ID: 27443

JPG Image 1920 x 1080 608 KB