HYUNDAI'S SUPER BOWL AD "DAD'S SIXTH SENSE" DEEMED SECOND MOST EFFECTIVE ADVERTISEMENT DURING FIRST QUARTER OF 2014

Third Highest Scoring Ad of all Time According to Ace Metrix

FOUNTAIN VALLEY, Calif., April 11, 2014 – Hyundai’s “Dad’s Sixth Sense” ad struck a heartfelt cord with audiences after debuting during this year’s Super Bowl. Today, the spot is earning recognition from Ace Metrix, a leading provider in television and video analytics, as the second most effective advertisement in the year’s first quarter. “Dad’s Sixth Sense” earned 706 points on the Ace Metrix scale, making it the third highest scoring ad of all time.

“In addition to being the second most effective ad during the first quarter, Hyundai’s ‘Dad’s Sixth Sense’ finished as the top scoring automotive ad of the Super Bowl,” said Toula Thomas, SVP & GM – Automotive at Ace Metrix. “Captivated consumers received an entertaining product demonstration during this artfully crafted story of parental protection.”

“Dad’s Sixth Sense” dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again. The commercial culminates with a final breathtaking save – only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back. The commercial features the song, “Count On Me,” from Bruno Mars and highlights the innovation behind the Genesis’ world-class suite of Sensory Surround Safety features.

“As a leading automotive advertiser, the Super Bowl is Hyundai’s biggest moment to shine,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “In ‘Dad’s Sixth Sense,’ we wanted to show how the safety features of the Genesis are like the safety a dad provides to his children, coming to the rescue when it counts. We’re proud to see how strongly our viewers connected with the ad’s message.”

Ace Metrix determines their top 10 list by measuring ad creative effectiveness based on viewers’ reactions to national TV ads. The ads are scored on the following qualities: persuasion, relevance, information, attention, change, desire and watchability. Hyundai’s “Dad’s Sixth Sense” beat out mega brands such as Budweiser, Google, TGI Friday’s, Ore-Ida, and Procter & Gamble, respectively.

ACE METRIX
Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com
Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com
Hyundai Motor America on Twitter | YouTube | Facebook

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Hyundai’s “Dad’s Sixth Sense” ad was named the second most effective advertisement in the year’s first quarter by Ace Metrix.
Apr 11, 2014

Hyundai’s “Dad’s Sixth Sense” ad was named the second most effective advertisement in the year’s first quarter by Ace Metrix.

Hyundai’s “Dad’s Sixth Sense” ad was named the second most effective advertisement in the year’s first quarter by Ace Metrix.

Added: Apr 11, 2014 | ID: 8809

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