HYUNDAI ADDS TO GOLF SPONSORSHIPS BECOMING THE OFFICIAL VEHICLE OF THE 13th ANNUAL MICHAEL JORDAN CELEBRITY INVITATIONAL

All-New 2015 Genesis Featured at One of Celebrity Golf’s Most Popular Events

FOUNTAIN VALLEY, Calif., March 27, 2014 – Hyundai is expanding its golf relationships by becoming the exclusive automotive sponsor of the 13th Annual Michael Jordan Celebrity Invitational. The annual tournament is one of celebrity golf’s most popular events featuring the biggest names in sports and entertainment. This year it will be held April 3-6 at the prestigious Shadow Creek Golf Course in Las Vegas, Nev.

As the official automotive sponsor of the tournament, Hyundai will showcase its all-new 2015 Genesis premium sedan and its Equus flagship sedan. The vehicles will be displayed around the course and players will have a chance to win a Genesis through a hole-in-one opportunity.

“The Michael Jordan Celebrity Invitational is not your typical golf tournament and is a perfect venue to showcase Hyundai’s interpretation of luxury among celebrities, athletes and the amateur players,” said Steve Shannon, vice president, marketing, Hyundai Motor America. “Golf continues to be an excellent way to connect fans of the sport with our premium vehicles.”

The all-new 2015 Genesis premium sedan represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration. This content includes a generous suite of standard safety and convenience features. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC®, significantly broadening Genesis appeal in Snowbelt regions throughout theU.S. The new Genesis will be built at Hyundai’s Ulsan, Korea plant, with U.S. sales beginning in the spring.

In the golf world, Hyundai is the title sponsor of the Hyundai Tournament of Champions, the PGA TOUR’s winners-only event held each January in Hawaii. During this year’s West Coast Swing, Hyundai was also the official vehicle of the PGA TOUR’s Humana Challenge in partnership with the Clinton Foundation and vehicle partner for the Farmers Insurance Open.

Advantage International managed the Michael Jordan Celebrity Invitational sponsorship deal for Hyundai.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United Statesby Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com

Hyundai Motor Americaon Twitter | YouTube | Facebook

###

Photos
23

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8639

JPG Image 4256 x 2840 6 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8640

JPG Image 4256 x 2840 7 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8641

JPG Image 4256 x 2840 4 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8642

JPG Image 4256 x 2832 8 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8643

JPG Image 4256 x 2832 6 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8644

JPG Image 4256 x 2840 5 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8645

JPG Image 4256 x 2840 6 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8646

JPG Image 4256 x 2841 7 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8647

JPG Image 4256 x 2840 7 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8648

JPG Image 4256 x 2832 7 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8649

JPG Image 4070 x 2708 6 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8650

JPG Image 4256 x 2840 7 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8651

JPG Image 4256 x 2840 6 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8652

JPG Image 4256 x 2840 8 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8653

JPG Image 4256 x 2840 8 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8654

JPG Image 4256 x 2840 7 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8655

JPG Image 4256 x 2840 7 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8656

JPG Image 4256 x 2832 5 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8657

JPG Image 4256 x 2832 6 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8658

JPG Image 4256 x 2832 6 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8659

JPG Image 4256 x 2832 6 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8660

JPG Image 4256 x 2832 5 MB

2015 Genesis

2015 Genesis

Added: Jan 13, 2014 | ID: 8661

JPG Image 4256 x 2832 6 MB