Hyundai’s Brand Value Reaches New High

- Hyundai is the world’s fastest growing auto brand since 2005

- Hyundai’s brand value growth continues to exceed industry average

Oct. 2, 2012 - Hyundai Motor Company, the fastest growing automotive company by brand, saw its brand value surge 24.4 percent from a year earlier to $7.5 billion, according to brand consultancy Interbrand’s 2012 Best 100 Global Brands.

Hyundai, which has been included in the Best 100 Global Brands list for eight consecutive years, ranked No. 53 out of 100 brands this year, a steady increase from the No. 84 position in 2005 and the company’s highest ranking ever.

“Hyundai’s recent investment in global campaigns and sensational new product designs are fulfilling customers’s emotional needs,” Interbrand said in a statement. “Brand awareness for Hyundai has increased phenomenally in a short period of time and we are looking forward to the brand’s future direction.”

The whopping growth rate of 24.4 percent this year significantly outperformed the industry’s average growth rate of 11.2 percent. Beyond the auto industry, Hyundai is also one of the world’s fastest growing brands, closely trailing the growth rate of brands such as Apple Inc., Google Inc., and Amazon.com.

In addition to the company’s continuous focus on quality, Hyundai attributed the stellar results to its brand management efforts. Hyundai announced its new `Modern Premium’ brand concept at the 2011 North American International Auto Show, unveiling its new brand direction and slogan. This year, Hyundai launched its first global brand campaign “Live Brilliant.”

“The significant growth in brand value, despite global economic difficulties and fierce competition, shows our enhanced brand status,” said Won-Hong Cho, Chief Marketing Officer at Hyundai Motor’s headquarters inSeoul. “We will strengthen our efforts to become the most beloved brand by delivering more values beyond customers’ expectations.”

The Interbrand rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.

< Automotive Brand Rankings >

Rank

(Auto)

Brand

Brand Value ($100 mln)

2012 Rank (total)

Y-o-Y

1

Toyota

303

9%

10

2

Mercedes

301

10%

11

3

BMW

291

18%

12

4

Honda

173

-11%

21

5

VW

93

18%

39

6

Ford

80

6%

45

7

Hyundai

75

24%

53

8

Audi

72

17%

55

9

Porsche

51

12%

72

10

Nissan

50

30%

73

11

Kia

41

??

87

< Hyundai Motor’s Brand Value (‘05~‘12) >

Year

Brand Value ($100 mln)

Rank (total)

2005

34.8

84

2006

40.8

75

2007

44.5

72

2008

48.5

72

2009

46.0

69

2010

50.3

65

2011

60

61

2012

74.7

53

About Hyundai Motor

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. -- sold 4.06 million vehicles globally in 2011. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at www.hyundai.com.