HYUNDAI MOTOR AMERICA - A BRAND HISTORY

Last updated: February 2011

1986

Sales Figures

168,882 Excels sold in theU.S.in the first year.

Hyundai experiences the highest sales per outlet of any import ever during its first year.

Product Introductions

Excel

The base Excel, priced at $4,995, was available either as a subcompact four-door hatchback or a four-door sedan. Features included: AM-FM stereo, five steel-belted all weather tires, dual side mirrors and a fabric interior.

Marketing Strategy

Product

“Cars that make sense.”

Market Perceptions/Hyundai Consumer

Product

Excel was popular in the low end of the market. Manufacturers had abandoned the entry-level market for higher-end products and consumers appreciated another choice at a competitive price.

The Excel was widely accepted partly because consumers associated Hyundai with Japanese brands, assuming they were of Japanese quality.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Journalists are invited to visit our news media web site: www.hyundainews.com

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1987

Sales Figures

Hyundai sales explode -- 263,610 Excels sold in the U.S.

Sales rose 56% from the previous year.

Marketing Strategy

Product

The company makes plans to sell all three Excel models at a higher price in 1988. Excel three-door hatchback will increase $100 to $5,295, the five-door hatchback will go up $250 to $5,645 and the four-door GL sedan will increase $150 to $6,695. The increases result from higher production costs and international currency fluctuations.

1988

Sales Figures

  • Hyundai sells 264,282 Excels in the U.S – their best sales year ever.
  • Hyundai maintains its strength and continues to record solid numbers for a three-year-old company.

Market Perceptions/Hyundai Consumer

Product

  • Excel continues to be a hit with consumers on a budget and with first-time buyers.


1989

Sales Figures

  • Hyundai sales fall 30.7 percent to 183,261 units.

Product Introductions

Excel

  • In August, Hyundai introduces the 1990 Hyundai Excel – the new Excel includes a more powerful 1.5L engine and 20 percent more horsepower, as well as a roomier interior.

Sonata

  • At the same time, Hyundai adds a second vehicle to its fleet with the introduction of the 1990 Sonata sedan, which includes standard features such as a digital quartz clock, tilt steering column, remote hood and trunk and fuel filter door releases. Hyundai takes a major step in becoming a full-line automotive importer with the introduction of the Sonata.

Corporate Happenings

  • Hyundai opens auto assembly plant in Bromont, Canada to manufacturer all new Sonata.

1990

Sales Figures

  • 137,448 units sold.
  • The dealer network grew 32 percent from 322 in January to 425 at the end of 1990.

Product Introductions

Hyundai offers three vehicles with the introduction of the 1991 Scoupe sporty coupe. The Scoupe features Lotus-tuned suspension, multi-port electronic fueled injection, power front disc brakes and a rear window defroster.

Corporate Happenings

HMA moves from Garden Grove to Fountain Valley, CA.

Market Perceptions/Hyundai Consumer

Product

The Sonata receives high marks from auto reviewers. It is recommended as an alternative to the higher-priced Accord and Camry.

Marketing Strategy

Product

Hyundai replaces tagline “Cars that makes sense” with “Hyundai. Yes, Hyundai” to reinforce the company’s commitment to building high-value, quality products.

Dealer

Hyundai introduces Hyundai Motor Finance Company to serve the 425 dealers across the U.S.

Hyundai introduces the Key Dealer Program to increase communications between dealers and Hyundai’s technical personnel to improve ability to detect quality problems.

1991

Sales Figures

  • Sales of 117,630 units.

Product Introductions

  • In August, Hyundai introduces its fourth offering, the 1992 Elantra. The car is positioned between the Excel and the Sonata. The four-door hatchback carries five passengers and measures 98.43 in wheelbase and has 93 gallons of cargo carrying capacity that expands via split folding rear seats.

Marketing Strategy

Product

  • Hyundai announces the Value Care program, a two-year or 24,000-mile, no-cost maintenance program for the 1992 Elantra.

Hyundai is the first car maker to give buyers all regularly scheduled maintenance at no additional cost. The program is provided in addition to the company’s regular warranty.

Dealer

  • In March, Hyundai implements the Key Dealer program which means selected dealers have to meet certain dealer criteria and provide highly trained Hyundai technicians, as well as produce moderate to high vehicle sales. The Hyundai Key Dealer Program was developed to increase communication between the dealer and Hyundai's technical personnel as a means to improve Hyundai's ability to detect production, durability and reliability concerns.

1992

Sales Figures

  • Sales of 108,796 units.

Product Introductions

Excel

  • The 1993 Excel receives a facelift. The car is sportier, streamlined and includes full wheelcovers, black radiator grill and comes with more standard features.

Scoupe

  • In July, Hyundai introduces the 1993 Turbo Scoupe, which features the first-ever Korean manufactured engine, the Alpha, a turbo charged, 1.5 liter, 12 valve, multi-port fuel injected engine.

Corporate Happenings

  • Hyundai welcomes new President and CEO, D.O. Chung.
  • Hyundai appoints Daryl Smith to executive vice president and chief operating officer of Hyundai Motor Finance Co.
  • In October, Hyundai promotes Doug Mazza to EVP and COO.

Marketing Strategy

Corporate

  • Hyundai creates a new logo designed by HMC. The logo, the flying “H”, is in the shape of a stylized “H” representing Hyundai and implies motion and dynamics.
  • COO, Doug Mazza puts less emphasis on sales reports and focuses more on customer satisfaction and quality control. The three programs consist of:
  • Sales satisfaction - A clean-car incentive will pay dealers for delivering an immaculate car. Hyundai then contacts every buyer within 48 hours of purchase to ask them about the car's appearance. If it is clean, the dealer gets another half-hour of payment.
  • Customer satisfaction - Hyundai requires district managers to monitor warranty repair work and to make personal contact with customers who have had frequent problems with their car.
  • Initial quality - Before, the company compiled a warranty history before recommending changes at the plant. Now, Hyundai pinpoints problems by checking customer surveys returned to J.D. Power.
  • Hyundai revives an old ad theme, "Cars That Make Sense," for 1993 and makes plans to introduce a new car annually for the next five years.
  • Hyundai continues to reach out to the community with its Rebuild Los Angeles Committee. The program will help youths receive job training.

Product

  • In order to stay competitive and continue to attract customers, Hyundai announces the "First Time Buyer" and a "Loyal Owner Incentive" programs in addition to other aggressive incentive programs.
  • Hyundai partners with MTV to sponsor the 120 Minutes College Campus Tour promotion to gain attractiveness among college students. A Scoupe is awarded to the winner.

Market Perceptions/Hyundai Consumer

Product

  • The 1992 Elantra is designed to appeal mainly to working married couples ages 29-37 with young families, and singles ages 27-35. Buyers would tend to be college-educated with white collar occupations, and career advancement and time with the family are equally important to them.

Product Directives

N/A

Honors/Awards and Rankings

  • Hyundai receives advertising’s Effie Award for its “Hyundai, Yes, Hyundai” campaign.

1993

Sales Figures

  • Hyundai sales remain flat at 108,796 units.

Product Introductions

Elantra

  • The 1994 Elantra receives a streamlined exterior and several technological advances such as drivers side airbag and a full, four-channel anti-lock braking system (ABS) option.

Corporate Happenings

N/A

Marketing Strategy

Corporate

  • In October, Hyundai partners with the Easter Seals to provide financial assistance and volunteer support. This proves the company’s commitment to the U.S. goes beyond the automotive business.

Product

  • With a continued focus on customer satisfaction, the successful ValueCare Ownership Program is extended for all 1993 models. The program consists of two years of 24,000 mile coverage, in addition to Hyundai’s normal three year/36,000 mile bumper-to-bumper and five year/60,000 mile powertrain warranty.
  • In July, Hyundai announces the launch of the employee test drive program for its 1995 Sonata in order to demonstrate its commitment to quality assurance. The test drive program involves hundreds of HMA employees who evaluate the Sonata over a seven-month period.

Product Directives

N/A

1994

Sales Figures

  • Sales increase 16 percent to 126,095 units – best sales since 1990.

Product Introductions

Accent

  • In December, Hyundai replaces the Excel with the 1995 Hyundai Accent. The subcompact car comes with more standard features such as dual side air bags and 5 mph bumpers. It also comes with the four-channel ABS option.

Sonata

All-new Sonata receives new sheet metal, platform interior and suspension.

Corporate Happenings

N/A

Marketing Strategy

Product

  • In June, Hyundai establishes an extended warranty program to boost quality image and help dealers retain their customers. The Hyundai Protection Plan protects customers against the cost of repair after a vehicle’s regular warranty expires. Three plans are available for buyers of 1994 or newer vehicles:
  • 5 years/60,000 miles
  • 6 years/75,000 miles
  • 6 years/100,000 miles
  • Customers are also offered a $50 deductible on each plan.
  • Hyundai’s strategy is to “match the Japanese in quality and beat them on price while offering comparable features to the domestics.”

Market Perceptions/Hyundai Consumer

Product

  • Sonata receives positive reviews from automotive media. An Automotive Industries reporter states, “And unless I completely miss my guess, I think the Japanese manufacturers may sprout a gray hair or two over the progress this car has made.”

Honors/Awards and Rankings

J.D. Power and Associates

  • In J.D. Power and Associates Dealer Satisfaction Index, Hyundai rises to 11th place from 19th place the year before.
  • Hyundai shows the highest rate of improvement among all automobile manufacturers in the J.D. Powers Sales Satisfaction and Customer Satisfaction Survey – proving its continued commitment to quality and customer servic

1995

Sales Figures

  • Sales of 107,378 units.

Marketing Strategy

Corporate

  • The new tagline will be “Some of the best ideas on the road.”

Product

  • The Accent is an intergenerational vehicle that offers an ideal balance of performance, value and safety. Hyundai conducts research from customers and dealers with widespread appeal to the youth market and older generations alike.

1996

Sales Figures

  • Hyundai sales remain flat at 108,468 units.

Product Introductions

Elantra

  • In January, Hyundai introduces the all-new 1996 Elantra. It comes in both sedan and wagon versions. The Elantra wagon is the first station wagon ever produced by Hyundai.

Sonata and Accent

  • In celebration of its tenth year in the States, Hyundai introduces the 10 year anniversary limited edition Sonata and Accent in June. Each anniversary model is fully equipped with a state-of-the-art audio system, deluxe alloy wheels, leather wrapped steering and shift knob and tinted glass.

Tiburon

  • In October, Hyundai replaces the Scoupe with the 1996 sporty Tiburon. Based on the HCD-II concept car, the Tiburon features the Hyundai designed Beta engine as well as a sport-tuned fully independent suspension and optional full four-channel anti-lock brakes. Representing a sheer boost for the brand, the Tiburon is another example of Hyundai’s increasingly talented design capabilities.

Market Perceptions/Hyundai Consumer

Product

  • The 1997 Hyundai Tiburon, introduced in 1996, receives positive reviews. Automotive Industries describes it as “Honda like” in fit and finish.
  • The Elantra receives rave reviews. Newsday describes the car as “a lot of car for the money” and is preferred over the Saturn SL2.

Honors/Awards and Rankings

J.D. Powers and Associates

  • In most recent J.D. Power Initial Quality Survey, Hyundai rose 49 points over its rating the year before.

1997

Sales Figures

  • Hyundai sales increase 4.3 percent to 113,186 units.

Product Introductions

Tiburon

  • In January, Hyundai unveils the Tiburon Convertible Concept Car at the Detroit Auto Show.

Accent

  • Hyundai replaces the base model Accent with the new Accent GL-4 door, which includes full wheel covers, tinted glass and rear passenger assist grips.

Accent, Elantra and Sonata

  • In April, Hyundai introduces Special Edition models of the 1997 Accent, Elantra sedan and Sonata.

Corporate Happenings

· In January, Juhn, Myung-Huhn takes over as President and CEO of Hyundai Motor America

  • Hyundai began operations at Hyundai Assan, Hyundai joint venture with the Turkish firm Kibar Holding, located in Izmit, Turkey.

Marketing Strategy

Corporate

  • Hyundai's strategy is to position itself as a caring company selling quality products to consumers interested in styling and value.
  • In December, Hyundai donates two cars to two individuals in difficult circumstances through The Montel Williams Show Christmas Special.

1998

Sales Figures

  • Sales of 90,217 units.

Product Introductions

Accent

  • The 1998 Accent receives a facelift with features such as front and rear fascias, taillamps, body-side moldings and wheel covers.

Hyundai Happenings

· Finnbarr O’Neill is named president and CEO of Hyundai Motor America in September – the company’s first American president in its 13-year history. O’Neill replaces M.H. Juhn who moves up to chairman of HMA and Hyundai Auto Canada.

  • Hyundai acquires Kia Motors in December.
  • Hyundai names Dave Weber vice president of marketing in November. His goal will be to create a strong brand image for Hyundai – “a focused, concise, clear image that people can aspire to.”
  • Began production in Chennai, India

Marketing Strategy

Product

  • To put any questions of Hyundai’s quality to rest, Hyundai launches the innovative Hyundai Advantage, America’s Best Warranty, with all new vehicles, which included:
    • 10-year/100,000 mile powertrain protection
    • 5-year/60,000 mile bumper-to-bumper coverage
    • 5-year/unlimited mileage roadside assistance
    • Advertising will focus on persuading people that Hyundai is a changed company with the tagline “A Whole New Hyundai.”
    • In August, Hyundai launches a pre-owned Hyundai program backed by the Hyundai Certified Protection Plan.

Market Perceptions/Hyundai Consumer

Product

  • The 1999 Sonata receives positive reviews. AutoWeek describes it as “the best evidence of Hyundai’s continuing trek to respectability.”

Honors/Awards and Rankings

J.D. Power and Associates Customer Satisfaction Index

  • Hyundai picks up 28 points in the latest J.D. Power Customer Satisfaction Index survey, the largest point gain of all automakers included in the survey.

1999

Sales Figures

  • After offering the Hyundai Advantage, the company sees sales of all models rise and enjoys the industry’s biggest percentage increase with 82 percent over 1998, selling 164,190 units – the best in a decade.
  • The success was accomplished without the sale of SUVs, trucks or luxury cars and while reducing fleet sales.

Product Introductions

Sonata

  • Hyundai introduces a revamped 1999 Sonata which includes impressive new styling, more powerful engines, excellent handling characteristics and an advanced safety system not available on many luxury cars.

Corporate Happenings

· Hyundai takes a grass roots approach to educating women on the car buying process. Public relations manager Donna Kane creates a program called Power of the Purse to teach women how to be savvier car buyers.

Marketing Strategy

Corporate

  • Core responsibility is to move the image and to get the word out about Hyundai’s commitment to quality.

Market Perceptions/Hyundai Consumer

Corporate

  • Turn-around Year for Hyundai – Hyundai’s image begins to transform as products improve and consumers are beginning to notice. In an owner’s survey, 92 percent of new Hyundai buyers said the warranty was one of the main reasons they bought the car. Other key reasons were value, safety and styling.
  • Sales and buyer consideration continue to rise.
Product
  • The 1999 Sonata receives rave reviews. The Plain Dealer states, “Hyundai has taken an impressive step forward with the Sonata, offering a surprisingly refined, if not perfect, packaging. At $19,000, the test vehicle offered a far more luxurious environment for less money than some of its competitors.”
  • Encouraged by The Hyundai Advantage and quality products, consumers are less inhibited to buy Hyundai products.

Honors/Awards and Rankings

J.D. Power and Associates
  • For 1999, J.D. Power and Associates, an independent marketing company, rated the brand's "Initial Quality" comparable to Ford's and Chevrolet's (though still below industry average).

2000

Sales Figures

  • Hyundai sales increase 48.8 percent over 1999 to 244,391 units.
  • Sales momentum and dealership involvement continues to grow.
  • Since 1999, sales have been up 81% for the Elantra.
  • The 2001 Santa Fe becomes the fastest selling vehicle in Hyundai’s history.

Product Introductions

Tiburon

  • Hyundai introduces a revised 2000 Tiburon. In addition to the dramatic new exterior styling, standard features include: air conditioning, cruise control, four-wheel disc brakes, 15-inch alloy wheels, power windows, door locks and mirrors.

Accent

  • Introduced in January, the redesigned 2000 Accent comes with a 1.5L, single overhead-cam four-cylinder engine and a five speed manual transmission. Power steering is standard and AM/FM radio cassette player is standard.
    • The Santa Fe comes with more impressive standard features than its competitors, including a roof rack, CD player and SHIFTRONIC transmission, standard on V6 equipped models. Luxury features include automatic climate control, auto-dimming rearview mirror, full-time 4WD.
    • In October, Hyundai introduces the 2001 XG300 and enters the luxury sedan class – offering consumers a powerful sedan with a long list of standard features at an unbeatable price.
      • Standard features include AM/FM CD 6 speaker stereo, leather, power seats and a fully automatic climate control system with an air quality filtration system.
      • Arriving this fall to dealerships, the all new 2001 Elantra features an increased wheelbase, upscale European styling, a new engine and standard features including: air conditioning, side air bags and Michelin tires.

Santa Fe

  • Introduced this summer, Hyundai enters the sport utility vehicle class with the 2001 Santa Fe – giving consumers a new choice in the small SUV class. Chief Designer and Center head, Mr. K.S. Kim lead the design work on the Santa Fe.

XG300

Elantra GLS

Marketing Strategy

Corporate

  • Hyundai sets out to sell 200,000 in 2000. Hyundai's turnaround can be attributed to several different factors, enhanced brand image, better quality and more dealers. All of which the company wants to keep focusing on this year.

Product

  • As Hyundai’s image continues to improve, the executives know that every product must advance the brand.
  • For the XG300, the target audience consists of older, better educated and more affluent buyers who want to own vs. lease.

Dealer

  • Hyundai launches the Dealer Recognition Program that focuses on increased vehicle sales, but also emphasizes the importance of customer handling. The Hyundai Board of Excellence expands beyond top retail sales performance, and now requires dealer scores for customer sales and service satisfaction to meet and/or exceed the national average.

Market Perceptions/Hyundai Consumer

Corporate

  • In May, Hyundai passes Mazda to be the No. 5 selling Asian brand in the country.

Product

  • According to Allison-Fisher findings, the unbadged XG300 is selected over the new Nissan Maxima, Oldsmobile Intrigue and is evaluated equal to Acura 3.2 TL.
  • In a product clinic conducted by Allison-Fisher, the Elantra is picked number 1 by consumers over the Ford Focus, Honda Civic and Dodge Neon.
  • The Hyundai Advantage helps Hyundai distinguish itself from the competition. According to Herbert Tay, Western region leader for A.T. Kearney Inc.'s Global Automotive Practice, “It attracted a new mix of customers. Where Hyundai dealers used to sell 70% of their cars to the so-called sub-prime market of buyers with credit problems or marginal employment, today they sell about the same percentage to prime credit customers.”
  • Customers are beginning to cross shop between the Santa Fe and the Honda CRV – the first time that has ever happened, according to Kevin Mize, owner of O'Hare Hyundai-Honda in Chicago. Customers are receptive to both the Santa Fe and the XG 300.

Dealer

  • According to Kevin Mize, dealer principal of O’Hare Hyundai in Des Plaines, Ill, “The biggest problem was our image, and Hyundai is putting their money where their mouth is with the warranty. Now we're seeing better customers. We're on the shopping list for the first time, and customers are not embarrassed to tell their neighbor they bought a Hyundai."

Product Directives

N/A

Honors/Awards and Rankings

Strategic Vision

  • Strategic Vision’s new-car buyer survey ranks Hyundai's Sonata sedan fifth among 16 cars in the compact segment and the Elantra sedan seventh among 20 competitors in the small-car segment.
J. D. Power Initial Quality Survey
  • Hyundai’s overall IQS score is 203.

J. D. Power and Associates APEAL Study

  • Hyundai ranks 34th in the nameplate APEAL Study by J.D. Power and Associates.

2001

Sales Figures

  • The number of Hyundai dealerships continues to grow. Hyundai is sold at 556 dealers across the U.S., up 19 percent from 1998. Just one year ago, the number was only 492.
  • Hyundai continues to impact minorities. As of March 2001, Hyundai has 13 Hispanic American owned dealers and a total of 22 dealers owned by ethnic minorities. Hyundai also boasts nine dealers owned by women.
  • In the beginning of the year, Hyundai estimated sales of 330,000 vehicles. The total number of vehicles sold in 2001 was 346,235, a 42 percent increase from last year.
  • In December, Hyundai sold 24,413 vehicles, led by the demand for its Sonata and Elantra sedans.

Product Introductions

Elantra GT

  • In June, Hyundai introduces the sporty 2001 Elantra GT 5-door hatchback – offering consumers the versatility of a station wagon along with the handling and ride of a European sports sedan.
    • The key differences between the Elantra GT and the Elantra Sedan include European suspension, read disc brakes, VDO style gauges with purple back lighting and unique front & rear fascias and Euro side marker lights.

Sonata

  • In September, Hyundai introduces the 2002 redesigned Sonata. In addition to a more refined exterior, the Sonata’s V-6 engine grows from 2.5 to 2.7 liters and from 170 to 181 more horsepower. 10-spoke, 16-inch alloy wheels are standard on the GLS and LX models.

XG350

  • Introduced in November, the 2002 XG350 replaces the 2001 XG300. The new name signifies a major change from its predecessor, including a dual-overhead camshaft V-6, 3.5 liter engine. The price ranges from $23,999 - $25,999, approximately $500 more than the XG300.

Market Perceptions/Hyundai Consumer

Corporate

· According to Allison-Fisher results, Hyundai is no longer considered a choice of last resort, but a smart buy. Customers are better educated and have higher incomes than customers in the previous years.

  • Hyundai is being considered among Japanese brands.
  • Since the decision to focus on brand image, customer loyalty is up 48.6% and people’s opinion of Hyundai is up 31.6%.
  • Hyundai attracts a brand new customer with demographics never before seen, including:
    • Average household income of $51,391 – up 28.5 percent from 1998 ($39,981) 72 percent are college educated vs. 53 percent in 1998 (up 35.8 percent).
    • Median age of 45 as compared to 42 three years ago.
  • Slight female skew (46 percent male/54 percent female).

Honors/Awards and Rankings

Consumer Reports

  • Elantra GLS is named a “best buy” by Consumer Reports.
    • The Elantra was ranked higher than the Volkswagen Jetta GLS 2.0, Nissan Sentra GXE, Toyota Corolla LE, Dodge Neon ES and Saturn SLS2.

Insurance Institute for Highway Safety

  • Santa Fe is named best in its class in safety tests conducted by the Insurance Institute for Highway Safety.
  • Of seven new models tested, the Elantra performed best in 5-mph crash tests conducted by the Insurance Institute for Highway Safety. The tests were conducted to assess bumper performance and cost of repair in low speed incidents.
  • Hyundai rises to the number two brand in the “Total Value” category behind top-scoring Lexus on the Strategic Vision’s 2001 Total Value Index.
  • The Santa Fe receives Strategic Vision’s 2001 Total Quality Index award in the Small SUV category. This year marks the first time Hyundai has ever won a Total Quality Award.
  • The Santa Fe also receives the honor of Top Vehicle in Their Class by Auto Pacific according to the 2001 Vehicle Satisfaction Scores. The 2001 Vehicle Satisfaction Scores (VSS) were developed using the results of the vehicle attribute importance and satisfaction sections of AutoPacific’s 2001 Research Suite Questionnaire.
    • Out of 199 vehicles, the Santa Fe ranked 37th with a score of 690. In the Compact Sport Utility category, the Santa Fe outranked nine others, well ahead of the industry average score of 659.
    • In the VSS’s separate Trucks category, the Santa Fe ranked 14th out of 79 places – just two behind the Infiniti QX4.
    • Hyundai receives the 2001 "Chairman's Award" presented by J.D. Power and Associates for their commitment to quality improvements.
    • Hyundai experiences a greater than the industry average improvement in the J.D. Power Initial Quality Survey (IQS) and moved the up two positions in the nameplate ranking (total of 37 nameplates ranked, Hyundai ranked 32)
      • Hyundai’s overall IQS score improved 11 points (from 203 to 192)
      • The Santa Fe was best in its segment in IQS
      • Hyundai moves up 7 positions in the nameplate APEAL Study by J.D. Power and Associates, the greatest increase of any car company in the history of this study
        • Hyundai’s ranking improved from 34th to 27th, out of a total of 37 nameplates ranked
        • All three of Hyundai’s newest vehicles, the Santa Fe, XG300 and Elantra achieved excellent scores, near the top of their segments
        • Santa Fe finished second in the ranking of “Entry SUV” with a score of 853 (out of 1000) beating such vehicles as the Toyota RAV4, Ford Escape and Nissan Xterra and a total of 13 other SUVs
        • The Hyundai XG300 finished second in the ranking of “Premium Midsize Car” with a score of 880, coming in just behind the Toyota Avalon with a score of 907. The XG300 finished ahead of the Volvo V40, Nissan Maxima and Toyota Camry among 20 other vehicles
        • The Hyundai Elantra finished fourth in the “Premium Compact Car” segment that included 22 vehicles. While it finished behind the VW Beetle, Golf and Chrysler PT Cruiser, the Elantra, with a score of 847, it finished ahead of vehicles such as the new Honda Civic, Ford Focus and Nissan Sentra.
        • As one of Hyundai’s main objectives, the Sales Satisfaction Study (SSS) by J. D. Powers proves the company has been successful in building strong relationships with its dealers.
          • In 2001, Hyundai had the second largest improvement in the industry with a 5-rank improvement, above Nissan, Mitsubishi and Mazda.
          • The study revealed that 42 percent of Hyundai buyers are using the Internet to obtain pricing information.
          • When selecting a dealer, 25 percent of Hyundai buyers are getting advice from their friends and mechanics. 23 percent of them have prior experience with the dealer.
          • To summarize the study, as Hyundai’s model mix changes, so will the profile of its customers. By better understanding its customers, both those who bought, and those who rejected, Hyundai can train dealers how to most effectively deal with them.
          • In December, J.D. Powers release numbers from the Dealer Attitude Study. Hyundai improves 17 index points from last year, which moves Hyundai from 5th to 6thplace.
            • The 17-point increase is the largest improvement in the industry.
              • Hyundai ranked second to Lexus in marketing, 5th in business policies, 4th in profitability, 6th in service relations, 8th in parts and warranty policies and 5th in sales representatives.
              • The largest gains were posted in profitability and service relations.
              • The July 2001 Allison-Fisher’s SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis presents Hyundai with many positive findings.
                • Sales of all Hyundai car models have improved with a cumulative sales increase of 10.5 percent, while car shopping rose to the second highest share recorded.
                • In the July study, strengths included the following:
                • Consumer intentions to purchase an Accent are steady and remain 2nd best in the set. The Accent leads the set on share of sales.
                • Consumer intentions to purchase the Elantra tie the highest level on record.
                • In the Sporty Segment, consumer intentions to purchase the Tiburon build for a 4th straight month and reach a new high.
                • Santa Fe intentions post a big gain in the Small SUV Segment.
                • The 2001 Elantra showed a 25 point increase in IQS over its predecessor.

Strategic Vision

Auto Pacific

Good Housekeeping

· The Hyundai Sonata ranks #1 in the midsize segment for “Dependability,” “High Quality,” and “Safety” in the 2001 Good Housekeeping Awards.

J.D. Power and Associates’ Chairman’s Award

J. D. Power and Associates Initial Quality Survey

J. D. Power and Associates APEAL Study

J. D. Powers and Associates Sales Satisfaction Study

J. D. Powers and Associates Dealer Attitude Study

Allison-Fisher’s SWOT

2002

Sales Figures

  • Total sales for 2002 set a new all-time annual sales record for Hyundai in the U.S. - 375,119 -- up 8.3 percent over 2001.

Product Introductions

Tiburon

  • In January, Hyundai introduces the 2003 Tiburon. The newly redesigned 2003 Tiburon sports coupe features a first-ever available V6 and six-speed transmission.
  • The 2003 Accent undergoes major styling revisions, including changes to the hood, front vendors, bumper, grille and headlamps.

Accent

Corporate Happenings

  • In April, Hyundai breaks ground on a $1 billion automotive plant in Alabama. The plant marks Hyundai’s first U.S. automotive plant and its commitment to designing cars for the North American market.
  • In April, Hyundai hires the Richards Group as its new Advertising agency, replacing Bates.

Marketing Strategy

N/A

Honors/Awards and Rankings

Road&Travel Magazine

  • In January, American Woman Road&Travel Magazine announces the winners of its "Class of 2002 - Top 10 Most Likely to Succeed" automotive awards. The Elantra GT receives the “Best in Class-Entry Level” for “Most Vivacious Personality.”

AutoPacific

  • The Santa Fe is named Best-in-Class Mid-Size Sport Utility in the AutoPacific Vehicle Satisfaction Score (VSS).
  • The Sonata is named Best-in-Class Mid-Size Car in the AutoPacific Vehicle Satisfaction Score (VSS).

Strategic Vision

  • The Santa Fe is named Best Value in Small Sport Utility Ownership Experience in the Strategic Vision Total Value Award.
  • The Sonata was named Best Value in Compact Car Ownership Experience in the Strategic Vision Total Value Award.

2003

Sales Figures

  • For the third straight year, Hyundai breaks its U.S. sales record, with total sales of 400,221 – up 6.7 percent from 2002. This makes Hyundai only the fourth import franchise to exceed 400,000 sales in the U.S.

Product Introductions

Santa Fe

  • In May, Hyundai introduces the 3.5 Liter Santa Fe. In addition to the 2.4 liter 4 cylinder and 2.7 V6 engines, the new Santa Fe features a V6/5-speed automatic transmission and a 3.5 liter Sigma Engine as well as a new electronic four-wheel-drive system.

XG350

  • The 2004 XG350 receives styling changes such as new grille, headlights and rear styling.

Elantra

  • The Elantra is given a more refined look with features including a new hood, a revised grille design, and a new instrument cluster.

Corporate Happenings

  • In February, Hyundai celebrates the grand opening of the $30 million Hyundai Kia Design and Technical Center in Irvine and the groundbreaking for the Hyundai Kia Proving Ground in California City.
  • In June, Hyundai appoints Raymond Schroth as Director of Service. Brian Miller joins Hyundai as Vice President of Marketing.
  • In September, Mark Barnes, formerly Director of Sales Operations, is named Southern Region General Manager.
  • In September, Finbarr O’Neill leaves Hyundai. Bob Cosmai is designated acting CEO until November, when he becomes President and CEO.

Marketing Strategy

  • Hyundai initiates a new advertising campaign, Hyundai Win. The campaign is aimed at celebrating consumers who chose value over prestige when purchasing a car in order to afford other luxuries.

Market Perceptions/Hyundai Consumer

  • Hyundai continues to set the bar for value in the automotive industry.

Honors/Awards and Rankings

Strategic Vision

  • The Santa Fe is ranked #1 in the Small Sport Utility Segment of the Strategic Vision’s Total Quality Index.
  • The Elantra is named Best Value in the Small Car Segment of the Strategic Vision 2003 Total Value Index.
  • The Sonata is named Best Value in the Compact Car Segment of the Strategic Vision 2003 Total Value Index.

Consumer Reports

  • Hyundai ties with Honda for second place in reliability in the 2003 Consumer Reports automotive edition.

Edmunds.com

  • The Elantra receives the Editor’s Most Wanted Award.

The Car Book

  • The Accent, Elantra and Sonata are named “2003 Car Book Best Bets.”

Kelly Blue Book

  • Kelly Blue Book declares the 2003 Tiburon “one of the coolest cars under $18,000.”

Money Magazine Car Guide

  • The Elantra GT receives “Best Buy” honors and is runner-up for the “Best Economy Car” award.

SmartMoney “The Best New Car Values”

  • The Santa Fe receives top honors, beating the Honda CR-V EX AWD and the Toyota RAV4 AWD.

Kiplinger’s Personal Finance

  • The Elantra GT is named “Best in Class” in the 53rd Annual Buyer’s Guide.

2004

Sales Figures

  • For the fourth straight year, Hyundai establishes a new all-times annual sales record, with 418,615 vehicles sold – a five percent improvement over 2003’s sales.
  • Annual sales of the Elantra, Sonata and the Santa Fe all exceed 100,000 units.
  • The number of dealerships in the U.S. continues to grow. By the end of 2004, Hyundai cars and sport utility vehicles are sold and serviced by more than 640 dealers nationwide.

Product Introductions

Tucson

  • In February, Hyundai unveils its first entry in the small sport utility vehicle segment – the Tucson – available in a 2-liter, 4-cylinder or 2.7-liter, V6 engine. The vehicle is launched at a long-lead media event in October in Portland, Ore. with the positioning “Whatever, Whenever.”

Corporate Happenings

  • In April, John Krafcik, formerly of Ford Motor Company, joins Hyundai as Vice President of Strategic and Product Planning.
  • In May, Hyundai announces a reorganization of its North American operations. Under the restructuring, all strategic corporate, brand and product planning activities are consolidated into a Corporate Planning Division, headed by John Krafcik, and Chris Hosford is promoted to executive director of the Corporate Communications Division. Several other company officials are promoted.
  • In June, Hyundai announces the addition of a fifth sales region – the South Central Region – based in Coppell, Texas.

Honors/Awards and Rankings

J. D. Powers and Associates Initial Quality Study (IQS)

  • In April, Hyundai is named the most improved nameplate in the IQS Nameplate ranking, moving from 23rd in 2003 to 7thfor 2004. This is the first time Korean-branded vehicles outpace both European- and domestic-branded vehicles.
    • Every model in Hyundai’s U.S. lineup is ranked above the industry average in IQS.
    • The Sonata midsize sedan is named the 2004 Award recipient for having the highest initial quality in the entry midsize car category.
    • The Santa Fe finishes in second place in the Entry Level Sport Utility Vehicle segment; the Accent also finishes in second place in its Compact Car segment.

J. D. Powers and Associates Customer Retention Study

  • Hyundai ranks fourth overall in the 2004 Customer Retention Study, with a retention rate of 57.6 percent.
  • With a 57.6 percent retention rate of current owners, Hyundai is one of only 10 vehicle brands to exceed the industry average of 48.4 percent.

J.D. Powers and Associates Total Quality Award

  • The Sonata ties for winner of the Total Quality Award for best compact car ownership experience.

Strategic Vision

  • In May, Hyundai beats Toyota and Honda in the 2004 Total Quality Index, which measures customer satisfaction within the first three months of ownership.
    • The Santa Fe is ranked first in the Small Sport Utility Vehicle category.
    • The Elantra and the Sonata are co-leaders in the Small Car and Compact Car segments, respectively.
    • Hyundai finishes second overall (behind Lexus) in the 2004 Total Value Index.
      • The Elantra is selected as Best Value in the Small Car category.
      • The XG350 (in a tie with the Acura TSX) is named Best Value in the Mid-Size Car category.
      • The Santa Fe is named Best Value in the Small SUV segment for the second year in a row.
      • The Tiburon makes the Top Ten list of Highest Scoring Models in Total Value.

AutoPacific

  • In May, the Santa Fe is awarded the Vehicle Satisfaction Award in the Midsize Sport Utility category for the third time in four years.

AutoWorld Magazine

  • In the December issue, AutoWorld names the Tiburon one of the ‘Best of 2004 Coupes Under 30K’, alongside the Mini Cooper S and Honda Accord coupe.

The Car Book

  • The Accent is named a Best Bet by the Car Book, earning 10 points on a 10-point scale. The Car Book ranks vehicles in seven areas: crash safety, fuel economy, repair and maintenance costs, warranties, insurance costs, safety features and complaint history.

Kiplinger’s Personal Finance

  • The Tucson is named Best Small SUV in Kiplinger’s Personal Finance magazine’s November issue.

Management Awards

  • Business Week names Hyundai Motor Co. Chairman one of the Best Managers of 2004

2005

Sales Figures

  • For the fifth consecutive year, Hyundai establishes a new all-time sales record.
  • Hyundai reached sales of 455,012 vehicles.
  • These results represent an 8.7 percent improvement over 2004's record sales.

Product Introductions

Sonata

  • In January, the all-new, newly redesigned 2006 Sonata is introduced at the North American International Auto Show in Detroit and hits dealerships in April. The Sonata features refined, sophisticated styling and an interior package so roomy its U.S. government size classification is “large car.” It is the first vehicle in the midsize sedan segment to come with standard Electronic Stability Control (ESC).

Azera

  • Hyundai unveils its new flagship sedan – the Azera – to replace the XG350. The Azera’s features include a powerful 3.8-liter DOHC V6 engine with 263, horsepower, a smooth-shifting five-speed automatic transmission with SHIFTRONIC® manual control, standard ESC with Traction Control System (TCS) and an optional 10-speaker Infinity® audio system.

Accent Four-Door

  • The third-generation, 2006 Accent receives multiple styling and safety upgrades, such as four-wheel disc brakes with ABS and Electronic Brake Force Distribution (EBD), six airbags, and seatbelt pretensioners and load limiters. The new Accent is larger on the outside and has the most interior volume in its segment, besting the 2006 Honda Civic by 1.7 cubic feet.

Accent Three-Door

  • In November at the Specialty Equipment Market Association (SEMA) show, Hyundai unveils the 2007 Accent SE three-door model, to complement the 2006 Accent GLS four-door. The Accent will feature class-leading 110-horsepower, 1.6 liter DOHC in-line four-cylinder engine with Continuously Variable Valve Timing (CVVT). Hyundai also announces plans to offer more than 35 Accent accessories at launch as dealer- or port-installed add-ons.

Corporate Happenings

  • In January, Hyundai opens its first U.S. proving ground in California City, Calif. The $50 million Hyundai-Kia Motors California Proving Ground is the test site for next-generation Hyundai and Kia vehicles.
  • In February, Hyundai Motor Co. in partnership with UTC Fuel Cells and ChevronTexaco, unveils a hydrogen energy station at the Hyundai-Kia America Technical Center in Chino, Calif. The project is part of a Department of Energy-sponsored Hydrogen Fleet and Infrastructure Demonstration Validation program.
  • In May, Hyundai celebrates the grand opening of Hyundai Motor Manufacturing Alabama (HMMA), Hyundai’s first manufacturing facility in the U.S. Dignitaries such as former U.S. President George Bush and Alabama Governor Bob Riley are in attendance at the event.
  • Also in May, Hyundai celebrates the grand opening of the new South Central Regional Sales, Service and Service Training office in Coppell, Texas.
  • Hyundai announces the formation of the Hyundai Information Service North America (HISNA), a new company designed to provide IT services for all Hyundai and Kia affiliates in the U.S. and Canada.
  • In August, Michelle Cervantez, former Vice President of Marketing at Mercedes-Benz USA, joins Hyundai in the same role.
  • In October, Mark Barnes, formerly the general manager of Hyundai Motor America’s Southern Region, replaces Ed Bradley as Vice President of National Sales.
  • Hyundai celebrates the opening of the new Hyundai-Kia America Technical Center, Inc. (HATCI) research and development headquarters in Superior Township, Mich. in October. The facility is expected to employ approximately 400 workers by the end of 2007.
  • In December, Don Dees, former Vice President of Manufacturing for Daimler-Chrysler, joins Hyundai as Vice President of Service.

Marketing Strategy

  • Hyundai initiates a new brand slogan, “Drive Your Way”, which infuses the self-assured nature that defines the Hyundai driver with a sense of individualism and uniqueness.
  • Hyundai executes a number of marketing programs focused on improving the lack of consumer trust in the Hyundai brand.
    • Advertising and Public Relations efforts focus on Hyundai’s leadership in offering standard safety features.
    • Hyundai also adds the safety message to its Web site, auto show sets and marketing collateral material.

Product Directives

  • In January, Hyundai unveils the first hydrogen-powered Tucson SUV at the Greater Los Angeles Auto Show.
  • At the Chicago Auto Show, Hyundai introduces the seven-passenger Portico, a concept vehicle designed and built by Hyundai’s Advanced Design Team at the Design Center in South Korea.
  • In March, Hyundai becomes the first automaker to announce it will be offering XM satellite radio as standard, factory-installed equipment in every vehicle across its entire model lineup, starting in 2006.
  • In October, Hyundai announces plans to introduce the first minivan – the Entourage – in spring 2006.
  • Hyundai recalls 240,000 Elantra sedans (2004 and 2005 model years) due to a problem wherein the occupant classification system (airbag system) may mistakenly identify a child seat placed in the front passenger seat as an adult.

Honors/Awards and Rankings

J.D. Power and Associates Initial Quality Study (IQS)

  • Hyundai improves its position in the 2005 IQS study with the third best non-luxury brand ranking in the industry – up from fourth in 2004.
    • The Tucson is named the highest quality all-new model launched by the industry in 2005.

Strategic Vision

  • In February, the Elantra earns the distinction of the most “delightful” small car according to Strategic Vision’s Customer Delight Index, based on the Edwards Customer Delight Scale®.
  • The Tucson and Accent (tied with Focus and Mazda3) top the 2005 Strategic Vision Total Quality Study in the Small SUV and Small Car segments, respectively.

AutoPacific

  • The Tucson ties for first in the 2005 AutoPacific Vehicle Satisfaction Survey, sharing the award with the Honda Element.

The Car Book

  • Five Hyundai models – the Accent, Elantra, Santa Fe, Sonata and Tiburon, are named Best Bets in Jack Gillis’ The Car Book 2005.

Consumer Guide Car & Truck Test (2006 Edition)

  • The Elantra is listed as a Recommended Vehicle in the Compact Car category.
  • The Sonata is named a Recommended Vehicle in the Midsize Car category.
  • The Tucson is listed as a Recommended Vehicle in the Compact SUV category.

FAMA – Mujeres al Volante

  • The Azera is named Best New Luxury Family Sedan by Autos Mujeres al Volante, the leading automotive authority for U.S. Hispanic women.

Good Housekeeping Institute

  • In February, the Good Housekeeping Institute awards the Hyundai Sonata with its ‘What Women Want’ Automotive Satisfaction Award for the entry midsize car category.

Kiplinger’s Personal Finance

  • The 2006 Sonata receives Best in Class and Best New Car awards in the December issue of Kiplinger’s Personal Finance. Kiplinger’s senior editor Mark Solheim notes, “It has classy good looks and is surprisingly refined for around $20,000. It also has the most standard safety features in its category.”

Mother Proof, LLC

  • Mother Proof™, LLC, names the Tucson SUV Best Overall Value in its annual awards honoring vehicles best suited for busy moms.

New England Motor Press Association

  • The New England Motor Press Association (NEMPA) names the Sonata its Family Vehicle of the Year.

Northwest Automotive Press Association

  • At its annual MudFest event, the Northwest Automotive Press Association (NAPA) names the Tucson the 2005 SUV of the Year in the under-$25,000 category.

Popular Mechanics

  • The Sonata is awarded Popular Mechanics’ Automotive Excellence in Safety award.

SmartMoney Magazine

  • In its October issue, SmartMoney Magazine names the Tucson a Best Value Car Award Winner in the small SUV category – ahead of rivals such as the Toyota RAV-4 and Honda CR-V.

Sobre Ruedas

  • The 2006 Sonata is named Best 2005 Award Winner in the Sedan category by Sobre Ruedas Magazine, a leading Spanish-language magazine distributed in conjunction with the leading Spanish newspapers in the top seven U.S. Hispanic markets.

U.S. National Highway Traffic Safety Administration (NHTSA)

  • The 2006 Hyundai Sonata and Tucson receive five-star crash test ratings – the government’s highest ratings – for front and side impacts.

Management Awards

  • Automotive News names Michelle Cervantez, Vice President of Marketing, one of the “100 Leading Women in the North American Auto Industry”

2006

Sales Figures

  • 2006 marks Hyundai’s eighth consecutive year-over-year sales increase.
  • Hyundai reached sales of 455,520 vehicles.

Product Introductions

Santa Fe

  • In January, the all-new 2007 Santa Fe debuts at the North American International Auto Show. With its segment-leading standard safety technologies, all-new unibody SUV platform, bold new styling, a choice of fuel-efficient V6 powertrains, and Hyundai's first SUV third-row seat, the Santa Fe becomes a "must-drive" for consumers shopping in the crossover segment.

Elantra

  • In April, the all-new 2007 Elantra debuts at the 2006 New York International Auto Show. The 2007 Elantra is the seventh all-new model from Hyundai in just 24 months, completing the 24/7 program. The Elantra brings more refinement, safety and interior space to compact car shoppers.

Tucson

  • In July, Hyundai introduces a more user-friendly Tucson for 2007 with new interior convenience features, a new entry-level choice and new exterior color options.

Veracruz

  • In August, Hyundai introduces the upper midsize crossover, Veracruz, as the ninth vehicle to join Hyundai's 2007 model year lineup. The Veracruz is larger than the Honda Pilot and has more cargo volume than the full-size Mercedes-Benz GL offering sleek styling, a car-like ride and premium features.

Tiburon

  • In October, Hyundai launches the 2007 Tiburon with a V-6 engine, modified suspension from Europe, Electronic Stability Control (ESC) and 12-inch, cross-drilled rotors.

Sonata

  • In October, Hyundai announces the limited production Sonata Platinum Edition. The vehicle includes unique exterior and interior features such as color-keyed rear lip spoiler, aluminum bodyside moldings, Platinum Edition floor mats, and Platinum Edition badging.

Corporate Happenings

  • In February, Hyundai celebrates twenty years of selling vehicles in the United States. Since 1986, Hyundai Motor America has sold 4,327,150 vehicles with a single-year record of 455,012 established last year, the fifth year in a row of record setting sales.
  • In August, Hyundai Motor America names Steve Wilhite as Chief Operating Officer.
  • Hyundai Motor Finance Company (HMFC) announces its first-ever expansion with a new credit service center in Austell, Ga. The new facility will manage the credit underwriting and funding activities for Hyundai’s Eastern and Southern Region dealers.

Marketing Strategy

  • In June, Hyundai announces the launch of an initiative to support vehicle owners with special physical needs. The Mobility Program reimburses customers up to $1,000 for new adaptive equipment installed in any new Hyundai vehicle leased or purchased through an authorized dealership.
  • Hyundai Motor America launches original Hispanic advertising campaign, “Respect,” just prior to the World Cup Games. The campaign includes Hyundai’s second full vehicle line Spanish-language television spot.
  • Hyundai is added to the Army’s Partnership for Youth Success (PaYS) program becoming the first automaker to join army partnership for youth success to recruit new service technicians.
  • Hyundai Motor Company’s Tucson Fuel Cell Electric Vehicle (FCEV) joins the California Fuel Cell Partnership (CaFCP) Road Rally for the second consecutive year.
  • In October, Hyundai participates in the Specialty Equipment Manufacturer’s Association Show (SEMA), for the sixth consecutive year. Hyundai demonstrated seven recently-introduced models including crowd favorites, the Tiburon SE and 2007 Accent.
  • In October, Hyundai participates in the Los Angeles Auto Show and launches its latest concept vehicle, the HCD10 Hellion.

Product Directives

  • In January, Hyundai unveils the innovative HCD9 Talus at the North American International Auto Show. Designed at the Hyundai Design Center in Irvine, Calif., the 2+2 concept vehicle previews the future of the sports car segment.
  • In March at the AC Transit Oakland division, Hyundai and the AC Transit unveil the fuel cell electric vehicle fleet, including three Hyundai Tucson and Kia Sportage FCEV’s.
  • Hyundai announces plans to equip all Hyundai vehicles with standard Electronic Stability Control (ESC) small window decal tags which read "ESC: Life-saving technology confirmed by NHTSA and IIHS studies.”
  • Hyundai announces that it is placing more vehicles with standard electronic stability safety equipment on the road than any other luxury brand.
  • Hyundai Motor America announces it will offer navigation systems from Garmin International Inc. through its network of 725 dealers beginning in October 2006. Hyundai customers will have the option of adding a customized version of the award-winning nüvi 360 personal navigation device to their vehicle.
  • In October, Hyundai Motor America announced it will extend its industry-leading warranty program, The Hyundai Advantage: America’s Best WarrantyTM, through 2010.
  • In November, Hyundai unveils a compact three-door sport crossover, the HCD10 Hellion concept vehicle, at the 2006 Los Angeles Auto Show.

Honors/Awards and Rankings

Pricewaterhousecoopers and Automotive News

  • Hyundai is named the PricewaterhouseCoopers and Automotive News 2005 Global Automotive Shareholder Value Award winner

BusinessWeek

  • Hyundai is named one of the “Big WINNERS” in BusinessWeek’s annual “Top Brands” edition (August 7, 2006)
  • Hyundai is named 75th in the “Top 100 Global Brands” for the August 7, 2006 issue.

2006 Initial Quality Study (IQS) by J.D. Power & Associates

  • Hyundai is the highest ranked non-premium nameplate, and third overall – up from fourth the previous year.
  • Hyundai Motor Manufacturing Alabama (HMMA) ranked tenth, out of 73, for plant quality.
  • Tiburon is named the second-highest ranked vehicle for new vehicle quality in the compact sporty car segment
  • Elantra ranked second for vehicle quality in the compact car segment
  • Sonata ranked third in the highly competitive midsize car segment
  • Tucson receives the highest ranking in the compact multi-activity vehicle (MAV) segment
  • Azera ranked second in the large car segment

Strategic Vision

  • Hyundai ranked 2nd among all brands with a median selling price below $24,500 in the “2006 Strategic Vision Total Value Index”
  • Hyundai Tucson named winner of the Strategic Vision 2006 Total Value Award in the small sport utility vehicle category (in a tie with Saturn Vue)

Sobre Ruedas

  • Hyundai Motor America named “Manufacturer Sobre Ruedas 2006” in its third Annual Awards Ceremony.

American Council for an Energy-Efficient Economy (ACEEE)

  • Hyundai Accent ranked sixth among all makes and models for being one of the “Greenest Vehicles of 2006”
  • Elantra obtains a “superior” score in the mid-size car category for the “Greenest Vehicles of 2006”
  • Sonata topped the ‘large car’ class among the “Greener Choices 2006,” awarded by the American Council for an Energy-Efficient Economy in the ACEEE’s “Green Book Online”

The Car Book 2006

  • Author Jack Gillis and the Center for Auto Safety named the Accent a “Best Bet” for auto safety and performance
  • Elantra named a “Best Bet” for auto safety and performance
  • Sonata named a “Best Bet” for auto safety and performance
  • Tucson named a “Best Bet” for auto safety and performance
  • Santa Fe named a “Best Bet” for auto safety and performance

J.D. Power and Associates 2006 Alternative Powertrain StudySM

  • Hyundai Accent is named one of the 30 most environmentally friendly vehicles

2006 J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study

  • Tiburon is ranked second in the Compact Sporty Car segment
  • 2006 Hyundai Azera earns distinction from J.D. Power and Associates as the most appealing Large Car

Consumer Guide Automotive

  • Hyundai Elantra is listed as “Recommended” in the Compact Car category, in the 2006 “Best Buy” and “Recommended” award list
  • Hyundai Sonata is listed as a “Recommended” in the Midsize Car category, in the 2006 Best Buy and Recommended award list
  • Hyundai Tucson was listed as “Recommended” in the Compact SUV category, in the 2006 Best Buy and Recommended award list

MotorWeek

  • Hyundai Sonata is named the Best Family Sedan in its 2006 “Drivers’ Choice Awards”

U.S. National Highway Traffic Safety Administration (NHTSA)

  • 2006 Hyundai Sonata receives the top five-star crash test rating for front and side impacts
  • 2006 Tucson receives top five-star crash test rating for front and side impacts

Consumer’s Digest

  • 2006 Hyundai Sonata named a “Best Buy”

Kiplinger’s Personal Finance

  • 2006 Hyundai Sonata named “Best in Class” in the $18K-23K category in its December 2005 Buyer’s Guide

Boston Globe

  • 2006 Hyundai Sonata named “Family Vehicle of the Year” at the New England International Auto Show

New England Motor Press Association

  • 2006 Tucson recognized as the “Best SUV Under 2006” in its 2006 Best Winter Vehicle Awards

AutoPacific 2006

  • Santa Fe wins AutoPacific 2006 Vehicle Satisfaction Award (VSA) for Mid-Size Sport Utility Vehicles
  • Azera wins the AutoPacific 2006 Vehicle Satisfaction Award (VSA) for the Large Car category, and was also the top-ranked car
  • Hyundai Azera wins the Strategic Vision 2006 Total Value Award in the large car segment

Auto Mujeres al Volante

  • 2006 Hyundai Azera is named the “Best New Luxury Family Sedan”

Motor Trend

  • Azera is named a 2006 Car of the Year Finalist

Insurance Institute for Highway Safety’s (IIHS)

  • 2006 Azera earns top crash test ratings for frontal offset impacts. The Azera received a “good” rating overall (with performances ranked comparatively as “good,” “acceptable,” marginal or “poor”)
  • Entourage earns IIHS highest honor – the gold “Top Safety Pick” award – the best rating ever for a minivan. It received this award by achieving “good” ratings for front, side and rear crash protection

Forbes.com

  • Azera is named the Best Luxurious Car for a Nonluxury Price in its 2006 “Best Cars for the Bucks” list

Management Awards

Automotive News

  • John Krafcik, Vice President of Strategic Planning and Product Development, is named a 2006 Automotive News “All-Star”

Hispanic Business Magazine

  • Michelle Cervantez, Vice President of Marketing Hyundai Motor America, is named one of the “100 Most Influential Hispanics” by Hispanic Business magazine in its October 2006 issue.

2007

Sales Figures

  • 2007 marks Hyundai’s ninth consecutive year-over-year sales increase with its best ever annual sales of 467,009 vehicles
  • In July, Hyundai Motor America announced sales were up 12 percent month-over-month and 11 percent over last June on the strength of the growing Hyundai model line up.

Product Introductions

Elantra Touring

  • In August, Hyundai announced the all-new five-door compact. The 2009 Elantra Touring has the most interior volume (passenger volume plus cargo space) of any five-door in its class and is powered by a fuel-efficient 2.0-liter, unique sport suspension and steering tuned for greater response and handling.

Concept Genesis Coupe

  • In November, the Concept Genesis Coupe made a world debut at the Los Angeles International Auto Show. The concept car heralds the introduction of an all-new, rear-wheel drive sports coupe scheduled to join the Hyundai lineup in the spring of 2009.

Corporate Happenings

  • Hyundai Motor America named David L. Zuchowski as the Vice President of Sales
  • Hyundai Motor America named Joel Ewanick as the Vice President of Marketing
  • Hyundai Motor Manufacturing Alabama achieved Certification to the International Automotive Task Force’s (IATF) most rigid quality management standard, ISO/TS 16949 – the highest automotive operating standard in the world
  • Hyundai Assan and Hyundai Motor India expanded to increase their annual production capacities to 100,000 and 600,000 units
  • Hyundai Motor Corp. unveiled i-Blue Fuel Cell Electric Vehicle, a new hydrogen-powered, zero-emission concept, at the 2007 Frankfurt International Motor Show
  • Hyundai Motor America named James Trainor as the National Manager of Product PR
  • Hyundai Motor America named Patricia Romero as the National Manager of Multicultural Marketing
  • Hyundai Motor Finance Company (HMFC) opened Southeast Regional Service Center in Austell, Ga. The new center will provide full retail credit and funding services for Hyundai and Kia dealers in the Southern and Eastern regions.

Marketing Strategy

  • Hyundai launched new customer survey initiative called “Hyundai Voice of the Customer” to help dealers win customer loyalty
  • Hyundai launched “Mash and Seek” competition to generate online awareness and buzz
  • Goodby, Sliverstein & Partners named national marketing agency
  • Hyundai launches 2007 Hope On Wheels tour benefiting pediatric cancer research institutions across the country
  • Hyundai competes in the X Games 13 Rally Car Racing Super Special
  • Sports Illustrated and Hyundai launch “Smart Discovery” Interactive Marketing Tour
  • In July, Hyundai announced “The Big Duh Sales Event” for the summer sales campaign
  • LatinWorks named the national Hispanic marketing agency
  • In September, Hyundai launched the “Think About It” advertising campaign aimed at generating thought and challenging perceptions

Product Directives

  • Hyundai launched industry first with its new Certified Pre-Owned Limited Warranty, boasting a 10-year/100,000 mile powertrain warranty on used vehicles going back five model years with less than 60,000 miles
  • 2007 Veracruz pricing announced starting at $26,995
  • 2008 Sonata pricing announced starting at $18,195
  • In October, the “Beach Cruiser” Concept was launched at the 2007 Specialty Equipment Market Association (SEMA) show. The custom concept was derived from the all-new five-door Elantra Touring.

Honors/Awards and Rankings

Consumer Guide Automotive

  • 2007 Accent is named the “Best Buy” in the sub-compact car category. Along with the Kia Rio, it is the first Korean-made car to win Best Buy status
  • Entourage is listed as “Recommended” for the 2007 Editors’ Picks
  • Tucson is listed as “Recommended” in the compact sport-utility vehicle category for the 2007 Editors’ Picks
  • Sonata is listed as “Recommended” in the midsize car category for the 2007 Editors’ Picks

Consumer Reports

  • 2007 Entourage is listed as “Recommended” in the Annual Reliability Survey
  • 2007 Tucson is named “Model with Most Improved Reliability” in the Annual Reliability Survey
  • 2007 Sonata is listed as “Recommended” in the Annual Reliability Survey
  • 2007 Azera is listed as “Recommended” in the Annual Reliability Survey

Autobytel

  • Entourage is named “Best New Minivan” in the 2007 Editors’ Choice Awards. The Kia Sedona is named a finalist for this category
  • Entourage is name a finalist for “Best Family Car” in the 2007 Editors’ Choice Awards.
  • Santa Fe is name “Best New Midsize SUV” by the 2007 Editors’ Choice Awards
  • Santa Fe is named a finalist for “Most Improved New Vehicle for 2007” in the 2007 Editors’ Choice Awards
  • Santa Fe is named “2007 SUV of the Year” in the 2007 Editors’ Choice Awards

Federación Internacional de Periodistas del Automóvil/International Federation of Automotive Journalists (FIPA)

  • 2007 Santa Fe is named “SUV of the Year”

Insurance Institute for Highway Safety’s (IIHS)

  • 2007 Santa Fe scores top marks with “Good” rankings in all categories, in the Insurance Institute for Highway Safety’s (IIHS) rigorous 40 mph frontal offset crash test

American Council for an Energy Efficient Economy (ACEEE)

  • 2007 Accent named one of the “Top 12 Greenest Vehicles of 2007”. It received a “superior” green score of 45 out of 100
  • 2007 Elantra named one of the “Top 12 Greenest Vehicles of 2007”. It received a “superior” green score of 45 out of 100
  • 2007 Sonata named in the “Greener Choices for 2007” list

The Car Book 2007

  • 2007 Accent named a “Best Bet”
  • 2007 Elantra named a “Best Bet”
  • 2007 Entourage named a “Best Bet”
  • 2007 Santa Fe named a “Best Bet”
  • 2007 Tucson named a “Best Bet”

Yahoo! Autos Green Center

  • 2007 Accent named one of the top 20 “Green” cars for 2007
  • 2007 Elantra ranked one of the top 20 “Green” cars for 2007
  • 2007 Sonata ranked as one of the top 100 “Green” cars for 2007
  • 2007 Tiburon ranked as one of the top 100 “Green” cars for 2007
  • 2007 Tucson ranked as one of the top 100 “Green” cars for 2007

J.D. Power and Associates

  • 2007 Azera earns Automotive Performance, Execution and Layout (APEAL) award in the large car segment for second year in a row
  • 2007 Entourage places third in segment for Automotive Performance, Execution and Layout (APEAL) study

Kiplinger’s Personal Finance

  • 2007 Azera Limited named “Best in Class” in the sedans $25,000 to $30,000 category in the “Best of 2007 Cars” awards
  • 2007 Sonata GLS named “Best in Class” in the sedans under $20,000 category in the “Best of 2007 Cars” awards
  • 2007 Veracruz named the “Best Crossover SUV” in its 2007 “Best List” featured in the November issue

Strategic Vision

  • 2007 Azera sedan achieved the top slot in the large car segment according to the Total Quality Index (TQI)
  • 2007 Entourage awarded the top spot for the minivan segment in the Total Quality Index (TQI)
  • 2007 Santa Fe awarded the top spot in the SUV segment in the Total Quality Index (TQI)
  • 2007 Azera named “Best-In-Class” in the 2007 Total Value Index™ (TVI) Report
  • 2007 Santa Fe “Best-In-Class” in the 2007 Total Value Index™ (TVI) Report

Auto A Fondo

  • 2007 Elantra is named one of the “Best Cars of 2007”

National Highway Traffic Safety Administration

  • 2007 Elantra earns five-star crash test ratings for frontal crash performance, the highest government rating under the agency’s New Car Assessment Program
  • 2007 Santa Fe earns five-star crash test ratings for frontal and side impacts, the highest government rating under the agency’s New Car Assessment Program
  • 2007 Veracruz earns five-star crash test ratings for frontal and side impacts. It also received four-stars for rollover performance.

MotorWeek

  • 2007 Entourage named “Best Minivan” in the 2007 MotorWeek Drivers’ Choice Awards

AAA/Parent’s Magazine

  • 2007 Entourage named a “Best Car for Families”
  • 2007 Santa Fe named a “Best Car for Families”

Kelley Blue Book

  • 2007 Tiburon earned “Top 10 Coolest Cars Under $18,000” honors for its sporty styling and affordability

Cars.com

  • 2007 Sonata is named “Best Deal for Small Families” in its first annual Lifestyle Awards
  • 2007 Tucson named the “Best Deal for Weekend Athletes” in its first annual Lifestyle Awards

The Car Connection

  • 2007 Veracruz selected as one of the five best vehicles for the summer holiday

AutoPacific

  • 2007 Elantra named “Most Ideal Compact Car” in the second annual Ideal Vehicle Awards
  • 2007 Entourage named “Most Ideal Minivan” in the second annual Ideal Vehicle Awards
  • 2007 Sonata named ““Most Ideal Premium Mid-Size Car” in the second annual Ideal Vehicle Awards
  • 2007 Tucson named ““Most Ideal Compact Crossover SUV” in the second annual Ideal Vehicle Awards

Intellichoice

  • 2007 Sonata is listed as a 2007 “Smart Choice” for having the lowest fuel costs, lowest operating costs, lowest ownership costs and lowest repair costs for a vehicle in the large car segment

CarMax

  • 2007 Sonata named one of the top 10 cars for college students

Management Awards

AutoPacific

  • Hyundai earned the largest opinion improvement among nine manufacturers in its initial wave of Image and Consideration Tracking Research

U.S. Department of Commerce Minority Business Development Agency

  • Hyundai Motor Manufacturing Alabama, LLC recognized as the Atlanta Regional Minority Business Advocate of the Year

Interbrand andBusinessweek

  • Hyundai was ranked 72nd in the 2007 Best Global Brands survey jointly conducted by Interbrand, a leading consultancy in branding and BusinessWeek, the New York-based global business media organization

2008

Sales Figures

  • In May, sales were up six percent over the same period last year, resulting in its best May ever
  • In June, sales topped 50,000 with a 1.3 percent increase over the same record-setting period last year, resulting in the best sales month ever
  • In July, Hyundai announced sales of 40,703 for the month of July, a 6.5 percent decrease over the same period last year
  • In August, sales dropped 8.8 percent from the all-time August sales record set in 2007 with a total of 41,130 vehicles
  • In September, sales were down 25 percent from September 2007 levels with a total of 24,765
  • October sales were down 31 percent from October 2007
  • November sales continued to decline, down 40 percent from the previous year
  • In December, Hyundai announced sales were down 14 percent compared to 2007

Product Introductions

Genesis

  • In the summer of 2008, Hyundai announced its new flagship, the all-new Genesis sports sedan. Built on Hyundai’s all-new, performance-driven rear-wheel-drive architecture, the Genesis’ capabilities and features are comparable to the world’s leading premium sports sedans

Genesis Coupe

  • At the New York Auto Show, Hyundai hosted its world debut of the 2010 Genesis Coupe – the most-affordable 300-horsepower sport coupe on the planet. The Genesis Coupe arrives in dealerships in the spring of 2009

Corporate Happenings

  • Hyundai Motor Finance Company (HMFC) earned the highest ranking in the non-luxury loan category among auto lending institutions in the J.D. Power and Associates 2008 Consumer Financing Satisfaction StudySM. HMFC improved upon its 2007 fifth-place ranking, demonstrating considerable improvement in customer satisfaction.
  • In November, Hyundai Motor America named John Krafcik acting president and CEO
  • Hyundai Motor America and its dealers launched the national Hope on Wheels tour to help support pediatric cancer research. The tour will donate more than $1.6 million and commemorate 10 years of support against fighting pediatric cancer.
  • Hyundai brand grew as its value rose by nine percent to $4.8 billion in the 2008 Top 100 Global Brands study jointly conducted by Interbrand, a leading consultancy in branding, and BusinessWeek.

Environmental Initiatives

  • Hyundai celebrated the completion of a 13-day, cross-country road trip which served as the first significant U.S. test for the company’s proprietary fuel cell technology. Two Tucson Fuel Cell Electric Vehicles (FCEVs) completed the nearly 7,000 km (4,300 mile) Hydrogen Road Tour 2008.

Marketing Strategy

  • Hyundai Motor America announced it will air its first two television commercials for the new 2010 Genesis Coupe during Super Bowl XLIII on Sunday, February 1, 2009.
  • Hyundai earned the highest ranking for consumer recall with its “Big Duh” year-end sales event advertising spots according to IAG Research. IAG ranked auto commercials that viewers remembered most and liked best from November 1, 2007, to January 26, 2008.
  • Hyundai earns accolades from IAG Research for the “Most Effective New Nameplate Launch Campaign” for a Veracruz ad that compares the exciting SUV with the Lexus RX 350.
  • Hyundai’s Super Bowl advertisements did the best job of boosting brand opinion according to two leading marketing research firms: The Nielsen Online MegaPanel Survey and comScore’s 2008 Super Bowl post-game survey.
  • Hyundai announced plans to advertise during the Super Bowl for the first time in 20 years and purchased two 30-second spots during the third and fourth quarters.
  • Hyundai’s Super Bowl advertisements did the best job of boosting brand opinion according to two leading marketing research firms - Nielsen Online MegaPanel Survey and comScore.

Product Directives

  • 2009 Sonata pricing announced starting at $18,795
  • 2009 Genesis pricing announced starting at $33,000

Honors/Awards and Rankings

North American Car of the Year

  • The jury announced Genesis as one of the three finalists in its annual quest to name the most outstanding and significant new car, besting competitors such as Nissan GT-R, Audi A4, Dodge Challenger and BMW 1-Series

New England Motor Press Association’s (NEMPA)

  • 2008 Hyundai Veracruz named best All Weather SUV-- $25,000-$35,000.

The Car Book 2008

  • 2008 Accent named a “Best Bet”
  • 2008 Elantra named a “Best Bet”
  • 2008 Sonata named a “Best Bet”
  • 2008 Tucson named a “Best Bet”
  • 2008 Entourage named a “Best Bet”

Kelley Blue Book

  • 2008 Hyundai Veracruz named on the first top 10 list of “Best New Family Vehicles”
  • 2008 Hyundai Tucson as a “Top 10 New Back-to-School Car”
  • 2006 Hyundai Elantra as a “Top 10 Used Back-to-School Car”

Motherproof.com

  • 2008 Hyundai Veracruz recognized as a top new vehicle choice for families at the 2008 Mother Proof Awards

American Council for an Energy-Efficient Economy (ACEEE)

  • 2008 Hyundai Sonata named on the “Greener Choices 2008” listed in the ACEEE’s Green Book® Online, an annual consumers’ guide to environmentally-friendly cars and trucks

Forbes.com

  • Santa Fe and Entourage were recognized by Forbes.com as two of the “Best Cars for Retirees” based on features that help mature drivers stay behind the wheel longer

Strategic Vision

  • Hyundai Santa Fe was named Best-in-Segment, topping the small SUV category in Strategic Vision’s 2008 Total Quality Index™ (TQI)

Edmunds.com

  • Hyundai Azera was awarded the “Consumers’ Top Rated Vehicle Award” in the $15,000 - $25,000 sedan category by Edmunds.com’s visitors

AutoPacific

  • Hyundai Veracruz ranked above the competition in the Large Crossover Sport Utility Vehicle category in AutoPacific’s 2008 Vehicle Satisfaction Awards (VSA)
  • Hyundai Entourage won the 2008 Ideal Vehicle Award with a “Best-in-Class” rank in the Minivan Segment

Ward’s Auto World

  • Hyundai Sonata was named an “Interior of the Year” award winner in the category of “Best Redesign” at the annual “Automotive Interior of the Year Awards”
  • Hyundai’s all-new 4.6-liter Tau V8 engine, which debuted in the premium Genesis sedan this year, was named one of the “Ward’s 10 Best Engines” for 2009 by Ward’s Auto World

South East Automotive Media Organization

  • Hyundai received the 2008 “Production Preview Vehicle of the Year” award for its Concept Genesis Coupe at the seventh annual North American Concept Vehicle of the Year Awards

J.D. Power and Associates

  • Hyundai Accent was named the most dependable sub-compact car by J.D. Power and Associates in its 2008 Vehicle Dependability Study (VDS)
  • Accent named a top model in its 2008 Automotive Environmental Index (AEI)
  • Elantra named a top model in its 2008 Automotive Environmental Index (AEI)

National Highway Traffic Safety Administration (NHTSA)

  • NHTSA awarded five-star crash test ratings, the highest government rankings under the agency’s New Car Assessment Program, to the all-new 2009 Hyundai Genesis for both frontal and side-impact crash tests

Consumer Reports

  • 2008 Elantra is listed as “2nd Tier Recommended” in the Annual Reliability Survey and named 2008 Top Pick in the compact sedan category
  • 2008 Sonata is listed as “2nd Tier Recommended” in the Annual Reliability Survey
  • 2008 Azera is listed as “2nd Tier Recommended” in the Annual Reliability Survey
  • 2008 Tucson is listed as “Recommended” in the Annual Reliability Survey
  • 2008 Santa Fe is listed as “2nd Tier Recommended” in the Annual Reliability Survey and named 2008 Top Pick in the small SUV category
  • 2008 Veracruz is listed as “2nd Tier Recommended” in the Annual Reliability Survey

Consumers Digest

  • Entourage named a “Best Buy” by in the minivan category for the second consecutive year
  • Hyundai made “Best Buy” list in a luxury segment for the first time with the 2009 Genesis

Insurance Institute for Highway Safety (IIHS)

  • Hyundai Entourage named a 2008 “Top Safety Pick” in the minivan segment. This marks the third year in a row the Entourage has received this high honor
  • Hyundai Santa Fe named a 2008 “Top Safety Pick” in the midsize SUV segment
  • Hyundai Veracruz named a 2008 “Top Safety Pick” in the midsize SUV segment

MyRide/Autobytel

  • Genesis named “Car of the Year” in the 2009 MyRide/Autobytel Editors’ Choice Awards

NADAGUIDES.COM

  • The Genesis was named a “Top 5 Luxury Car for 2009” by NADAguides.com

U.S. News and World Report

  • 2009 Hyundai Elantra, with unsurpassed standard safety in the compact segment, was named “Best Compact Car for the Money”

2009

Sales Figures

  • Hyundai announced January sales of 24,512 for the month, up 14 percent versus 2008 and 2 percent over December.
  • In February, sales were down 1.5 percent from the same period last year and up 25 percent over January 2009.
  • Hyundai announced sales of 40,721 vehicles in March, a five percent decline versus March 2008 but a 33 percent increase over February volume levels.
  • Sales of 33,952 vehicles were announced in April, a 14 percent decline versus April 2008, in an industry expected to be down more than 30 percent.
  • In May, Hyundai announced sales of 36,937 vehicles, a nine percent increase over April and a 20 percent decline versus a record-setting May 2008.
  • Hyundai announced June sales of 37,943 units, a three percent increase over last month and a 24 percent decline versus June 2008.
  • July sales of 45,553 units resulted in a 21 percent increase over last month and 12 percent increase compared with July 2008. This marks the seventh consecutive month of year-over-year retail share gains.
  • Hyundai announced August sales of 60,467 units, a 47 percent increase compared with August 2008 and a 33 percent increase over last month, marking an all-time monthly sales record.
  • In September , 31,511units were sold, a 27 percent increase compared with September 2008.
  • Hyundai announced October sales of 31,005 units, a 49 percent increase compared with October 2008.
  • Hyundai announced November sales of 28,045 units, a 46 percent increase compared with November 2008.
  • In December, sales were up more than 40 percent versus December 2008 with 33,797 units.

Corporate Happenings

  • Hyundai Motor America announced an agreement with WALKAWAY USA, LLC to offer consumers unique financial protection in this uncertain economic environment called the “Hyundai Assurance Program.”
  • Hyundai marked the 10-year anniversary of “America’s Best Warranty”
  • Hyundai expanded the protection offered by the innovative Hyundai Assurance program with Hyundai Assurance Plus, adding 90 days of payment relief to the existing protection plan, ending April 30, 2009.
  • Hyundai Motor America and Carbonfund.org, in conjunction with the Climate, Community and Biodiversity Alliance, awarded more than $100,000 in grants to help spur forest-based carbon offset projects globally.
  • In the Summer, with gas prices expected to push over $3 per gallon during peak travel months, Hyundai announced Assurance Gas Lock that guaranteed a year’s worth of gas at $1.49 per gallon on most Hyundai models leased or purchased between July 1 and August 31, 2009.
  • In July, Hyundai lead the way for Cash for Clunkers by accepting the first vehicle trade-in for an eligible clunker for a new Hyundai.
  • The Hyundai brand continued its upward march by ranking 69th, up three notches from 2008, in the 2009 Best Global Brands survey jointly conducted by Interbrand, a leading consultancy in branding, and BusinessWeek, the New York-based global business media organization.
  • Hyundai donated a total of $65,000 to Habitat for Humanity of Orange County to help fund the new Habitat for Heroes and Foundations for Families™ community in San Juan Capistrano, Calif. A donation of $50,000 was made to assist with the cost of building materials and an additional $15,000 check was presented.
  • One year after promising to become the leading manufacturer in fuel economy, Hyundai delivered by topping the latest U.S. Environmental Protection Agency fuel economy report.
  • In December, Hyundai announced it will expand Hyundai Assurance in 2010 to include America’s Best WarrantyTM and 24-hour Roadside Assistance.

Marketing Strategy

  • Hyundai kicked-off Super Bowl advertising with a sponsorship of NBC’s Super Bowl XLIII “Kick-Off Show” airing Sunday, February 1, 2009 totaling five 30-second advertising slots.
  • Hyundai partnership with FOX and its hit show ‘24’ to include exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing.
  • Hyundai launched its first national advertising campaign on Oscar Night® with eight total spots airing on ABC’s telecast of the 81st Annual Academy Awards.
  • Hyundai moved into one of the world’s most high-profile advertising venues with a new Times Square billboard.
  • A new campaign, titled “Momentum,” directed viewers to www.HyundaiMomentum.com, which featured recent news stories focused on new models, corporate initiatives and global success.

Product Directives

  • Hyundai announced that it is extending its commitment to offering factory-installed digital HD Radio technology beyond the Genesis by launching the technology on additional vehicles in the 2011 model year.
  • A new four-cylinder engine will help power Hyundai’s drive towards becoming the fuel economy leader when it launches in the company’s most popular car, the 2011 Sonata.
  • Hyundai announced its intention to launch its most premium luxury sedan, the Equus, in the U.S. next year.
  • Hyundai today introduced its all-new 2011 Sonata at the Los Angeles Auto Show. It marked the North American debut of the latest version of the popular midsize sedan, introducing Hyundai’s “Fluidic Sculpture” design language and an all four-cylinder engine lineup to the U.S. market.
  • A new Tucson with athletic European design strikes a stark contrast from its predecessor and improves in every functional area, from its roomier cabin with extra cargo space, to its leap in fuel economy and enhanced technology features.

Honors/Awards and Rankings

North American Car of the Year

  • The Hyundai Genesis took top honors in the most exclusive award in North America when it was named 2009 North American Car of the Year

On Wheels Media, Inc

  • Hyundai Genesis was named Car of the Year at the 2009 Urban Wheel Awards

About.com Cars

  • Hyundai’s new luxury flagship Genesis is named a “Best New Car of 2009”

Cars.com

  • The all-new Hyundai Genesis took home the Cars.com New Car of the Year award

The Car Book 2009

  • 2009 Accent named a “Best Bet”
  • 2009 Genesis named a “Best Bet”
  • 2009 Tucson named a “Best Bet”
  • 2009 Entourage named a “Best Bet”

American Council for an Energy Efficient Economy (ACEEE)

  • 2009 Hyundai Sonata was recognized by the American Council for an Energy Efficient Economy (ACEEE) on its annual “Greener Choices 2009” list for the fourth consecutive year
  • The Accent Blue was included among the twelve most environmentally-friendly vehicles available to consumers this model year by the American Council for an Energy-Efficient Economy (ACEEE).

NADAguides.com

  • Hyundai Genesis, Top Luxury Cars (under $35,000)
  • Hyundai Accent, Top Sub-Compacts (under $15,000)
  • Hyundai Tucson, Top Crossovers (under $21,000)
  • NADAguides.com selected the all-new 2009 Hyundai Genesis as the Car of the Month for April

Insurance Institute for Highway Safety (IIHS)

  • Hyundai Genesis sedan bolstered its resume with a “TOP SAFETY PICK” rating
  • Hyundai Entourage named a 2009 Top Safety Pick in the minivan segment. This marks the fourth year in a row the Entourage has received this high honor
  • Hyundai Santa Fe named a 2009 Top Safety Pick in the midsize SUV segment
  • Hyundai Veracruz named a 2009 Top Safety Pick in the midsize SUV segment

CarsDirect

  • Hyundai’s Genesis sedan rang in at number five on CarsDirect’s Top Ten Cars of the Decade Countdown.
  • Hyundai’s Genesis Coupe rang in at number five on CarsDirect’s Top Ten Cars of the Decade Countdown.

MarketWatch

  • MarketWatch named the Genesis Coupe Car of the Year, in a tie with the Volkswagen GTI
  • MarketWatch named the Genesis the Best Sedan for 2009.

Strategic Vision

  • Hyundai’s flagship Genesis sedan was named the “Near Luxury Car” segment leader in Strategic Vision’s 2009 Total Value Index™ (TVI).

Jalopnik

  • Jalopnik, one of the edgiest, most provocative automotive enthusiast sites around just named the 2010 Hyundai Genesis Coupe to its list of the BEST10 Cars for 2009.

CNET

  • The 2010 Hyundai Genesis Coupe 3.8 Track w/navigation was recognized by CNET as an Editors' Choice for September 2009

Popular Mechanics

  • Popular Mechanics honored the all-new Hyundai Genesis Coupe with a 2010 Automotive Excellence Award in the “Fun to Drive” category.

Insure.com

  • The Hyundai Santa Fe topped the 20 least expensive 2009 vehicles to insure list by Insure.com
  • Hyundai Entourage minivan ranked number three in Insure.com's list of the 20 least expensive 2009 vehicles to insure with an estimated average premium of $848.

Motor Trend

  • Hyundai Genesis was recognized among America's Top 40 New Cars by Motor Trend in the April 2009 issue
  • 2009 Sonata was recognized among America's Top 40 New Cars by Motor Trend in the April 2009 issue

ConsumerSearch.com

  • Hyundai Sonata beat out competitors Toyota Camry and Nissan Altima for the top spot of Best Budget Family Car by ConsumerSearch.com

U.S. News & World Report

  • 2009 Hyundai Elantra, with unsurpassed standard safety in the compact segment, was named Best Compact Car for the Money by U.S. News and World Report

Edmunds.com

  • Parents magazine and Edmunds.com name the Entourage to the list of Best Family Cars for 2009
  • Parents magazine and Edmunds.com name the Entourage to the list of Best Family Cars for 2009

Kiplinger’s

  • Genesis sedan was named a Best New Models: Sedans $30,000 - $45,000 by Kiplinger's Personal Finance.

Kelley Blue Book

  • Kelley Blue Book's www.kbb.com named the 2010 Genesis Coupe to its Top 10 Tax Refund Cars list, which recognized the sleekest and sportiest new coupes and convertibles
  • Genesis Coupe named one of the 10 "Most Fun Clunker Replacements"
  • 2009 Hyundai Azera was named by the Kelley Blue Book's kbb.com editors to the list of 5 Great Deals for the week of Feb. 23, 2009

Consumer Reports

  • Genesis outscored four competitors to become Consumer Reports top-rated vehicle in the competitive upscale sedan category

J.D. Power and Associates

  • J.D. Power and Associates announced today that the Hyundai Genesis is the highest ranked 2009 all-new or redesigned vehicle in the inaugural Vehicle Launch IndexSM (VLI).
  • J.D. Power and Associates designated Hyundai Genesis as its most appealing midsize premium car in the 2009 Automotive Performance, Execution and Layout (APEAL) Study.

AutoPacific

  • Genesis topped the Aspirational Luxury Car category in AutoPacific's 2009 Vehicle Satisfaction Awards (VSA)
  • "Sonata was the highest ranked Premium Mid-Size Car in AutoPacific's 2009 Vehicle Satisfaction Awards (VSA)
  • Intellichoice and AutoPacific honored Hyundai Tucson with a 2009 Motorist Choice Award in the Compact Crossover SUV category for its top scores on ownership satisfaction and overall value

2010

Sales Figures

  • Hyundai Motor America announced January sales of 30,503 units, up 24 percent versus January 2009.
  • In February, Hyundai announced sales of 34,004 units, up 11 percent versus February 2009 and the same amount over January 2010.
  • Hyundai announced an all-times sales record for both the first quarter of the year and for the month of March. In March, the company sold 47,002 vehicles, up 15.4 percent versus March 2009. For the quarter, Hyundai sold 111,509 vehicles, outpacing the previous record first quarter of 2006.
  • Hyundai had an all-time sales record for the month of April. Total sales through the first 4 months of 2010 also represented an all-time record. The company sold 44,023 units, up 30 percent versus April 2009, marking the 16th consecutive month of year-over-year retail market share gains.
  • Hyundai Motor America announced sales of 49,045 vehicles in May, a 33 percent increase versus May 2009 and an all-time May sales record for Hyundai. Year to date, Hyundai sales are up 23 percent compared with 2009.
  • Hyundai announced sales of 51,205 vehicles in June, a 35 percent increase compared with the same period a year ago. This represented an all-time sales record for both the month of June and the entire first half of the year for Hyundai.
  • Hyundai announced sales of 54,106 vehicles in July, a 19 percent increase compared with the same period a year ago. This represents an all-time sales record for the month of July and marks only the fourth time Hyundai has surpassed 50,000 units in a month.
  • Hyundai announced sales of 53,603, down 11 percent compared with the all-time sales record set in August 2009, when the successful “Cash for Clunkers” program was in place. Still, August marked the third best volume month in company history, saw a 5.3 percent retail market share and delivered the 20th consecutive month of retail market share gains.
  • Hyundai announced all-time record September sales of 46,556, up 48 percent versus 2009. Retail sales were up 73 percent. For the year, Hyundai has reported total cumulative sales of 410,047, up 20 percent versus the same period in 2009, with retail sales up 26 percent.
  • Hyundai announced all-time record October sales of 42,656, up 38% percent versus 2009. Retail sales were up 71% percent, while deliveries to fleet accounts were down 46%. Through October, Hyundai has already exceeded total and retail volumes for the entire 2009 calendar year.
  • Hyundai announced an all-time record for November sales of 40,723 units, up 45 percent versus 2009. November retail sales were up 85 percent from last year.
  • Hyundai announced December sales of 44,802 units, up 33 percent versus 2009. For the full year, Hyundai reported 538,228 sales, up 103,164 units from last year for a 24 percent gain and an all-time Hyundai sales and market share record for the year.
  • Hyundai sold its 500,000th vehicle in the U.S for 2010. This marked an important milestone as it is the first time Hyundai has ever broken the 500,000 barrier and is the highest number of cars Hyundai has ever sold here in a single year. The company expects to sell upwards of 530,000 vehicles in 2010, eclipsing the previous high of 467,009 achieved in 2007.

Hyundai sold more than 200,000 Sonatas in North America in 2010, a highpoint for the Sonata nameplate in a record-setting year in which Hyundai sold more than 530,000 vehicles in the United States and more than 110,000 in Canada for the first time ever.

Corporate Happenings

  • Hyundai Motor America is came to the aid of Detroit youth with a practical donation of 1,000 winter coats and donated $50,000 to the Children’s Hospital of Michigan on January 11th as part of its Hope on Wheels philanthropic effort.
  • Hyundai’s 2010 Hope on Wheels tour visited more than 40 children’s hospitals across the country and donated $2.1 million to support childhood cancer research.
  • Chris Perry is named Vice President of Marketing.
  • Hyundai’s South Central Region offered a $750 coupon to flood victims in Tennessee, Alabama and Mississippi affected by May’s flooding along the Mississippi river. The coupon was redeemable for all new model-year 2009, 2010 and 2011 Hyundais.
  • Derrick Hatami, director of retail operations responsible for national incentives, certified pre-owned (CPO) programs, extended service plans and sales planning activities, was named regional general manager for the Western Region, replacing Sam Brnovich. Brnovich, who was the regional general manger, replaced Hatami as executive director of retail operations.
  • Erwin Raphael was named director of product quality and service engineering.
  • Jacquelyn Kim was named director of marketing strategy and promotions.
  • The Sonata, reached cumulative sales of five million units worldwide as of May 2010. Sonata is the third Hyundai model to reach the landmark figure.
  • Hyundai Hope on Wheels announced a new nationwide initiative to raise funds to fight childhood cancer. Hyundai dealers pledged to donate a total of $3 million dollars to Hope on Wheels based on vehicles sold during the month of September (National Childhood Cancer Awareness Month). This was matched by a $3 million contribution from Hyundai Motor America so that Hyundai donated a minimum of $6 million in the month of September to children’s hospitals and other non-profit organizations across the country in the form of “Hyundai Hope Grants.” These Hope Grants will fund childhood cancer research projects as well as survivorship programs and other resources designed to improve quality of life for children with cancer.
  • Hyundai announced that Michael J. O’Brien will return to the Hyundai team as vice president of product and corporate planning.
  • Hyundai completed the first of a multiphase program to provide customers with more convenience and assurance when planning and scheduling service for their Hyundai. Through an industry-leading customer relationship management platform, the Hyundai Online Service Scheduling Program streamlines the process for customers and significantly improves scheduling and resource utilization for dealerships, resulting in improved customer service and more efficient service operations.
  • California Gov. Arnold Schwarzenegger, Hyundai Motor Company Chairman Mong-Koo Chung committed to build a new North American headquarters in Orange County. The new building will be constructed on Hyundai’s current Fountain Valley campus, securing the company’s long-term future in California. Hyundai will invest about $150 million in the approximately two-year project. It is estimated that as many as 1,530 new construction jobs will be created with a $273 million total economic output.
  • CEO John Krafcik named Dave Zuchowski executive vice president of sales.

Marketing Strategy

  • Hyundai was one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with a total of eight ads airing throughout the day. 2010 marked Hyundai’s third consecutive year of advertising during the nation’s largest sporting event and second consecutive year sponsoring the Kickoff Show.
  • Hyundai features an accomplished list of celebrities in Oscar advertising, temporarily replacing the long-time “voice” of the brand, Jeff Bridges, who was up for best actor honors for his role in “Crazy Heart.” Oscar rules limit the use of nominees in advertising during the broadcast, and with eight total ads planned, Hyundai alternatives included: Kim Basinger, Richard Dreyfuss I, Richard Dreyfuss II, David Duchovny, Catherine Keener, Michael Madsen, Mandy Patinkin and Martin Sheen.
  • At the 2010 FIFA World Cup, Hyundai provided transportation vehicles for world media who came to South Africa. Every media visiting South Africa could rent Hyundai vehicles at Hyundai welcome booths and Europe car branches in South Africa.
  • Hyundai, as a global sponsor of the 2010 FIFA World Cup™, connected with the world’s most passionate sports fans through an ad campaign titled “Loyalty” breaking on ABC and ESPN’s wide ranging coverage of sport’s largest global event. “Loyalty” ads united soccer fans’ zeal for their team with Hyundai’s top owner loyalty ranking in Brand Key’s 2010 Customer Loyalty Engagement Index. The campaign featured new TV spots woven into coverage on ABC, ESPN and ESPN2, with extensions on radio, print, online, social media and even Hyundai’s Times Square billboard.
  • Hyundai Motor America and the local Hyundai of El Paso dealership agreed to be the title sponsor of the Sun Bowl. Hyundai signed a four-year contract to serve as the game’s title sponsor for 2010, 2011, 2012 and 2013.
  • Hyundai launched a new integrated marketing campaign in July starring everyday consumers. In a mall tour spanning from Atlanta to Chicago to Los Angeles in May and June, Hyundai captured the unscripted, unedited remarks of drivers as they tested various Hyundai models. Those impromptu remarks highlight the Hyundai “Uncensored” campaign. A total of six new spots were joined by digital, radio, social media, experiential, CRM and point-of-sale components as the campaign ramped up in July and ran through the end of August.
  • Hyundai today welcomed 50 new Sonata drivers as part of its “Uncensored” Facebook campaign. Fifty consumers were given the opportunity to test drive the all-new 2011 Sonata for the next 30 days in exchange for their uncensored opinions, which they will share via Hyundai’s social media channels, including the Hyundai Facebook page. The chosen participants will be compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.
  • Hyundai and Rhys Millen Racing entered rounds two and three of the U.S. Rallycross Championship at the New Jersey Motorsports Park. Millen piloted a Hyundai Rally car specifically developed for the World Rally Championship.
  • Hyundai becomes the title sponsor of the PGA TOUR’s season-opening tournament at The Plantation Course in Kapalua, Hawaii for the next three years.
  • Hyundai took one of the Internet’s breakout artists, Pomplamoose, into mainstream media with a winter marketing campaign featuring new music from the popular YouTube duo. Pomplamoose’s Jack Conte and Nataly Dawn recorded three new covers of traditional holiday favorites for the campaign. “Deck the Halls” is the theme for a new Genesis spot announcing a lease offer of just $399 per month. “Up on the Rooftop” is the soundtrack for an all-new 2011 Sonata spot introducing a $199 per month lease special. And “Jingle Bells” is used in several spots featuring deals on Accent, Elantra and Santa Fe.
  • Hyundai extended its agreement with the world soccer governing body, FIFA, to an unprecedented long-term commitment for sponsoring the FIFA World Cup™ in 2018 and 2022 as the official automotive partner.
  • Sonata Hybrid’s introduction to Hyundai showrooms was supported by a national marketing campaign debuting on college football’s Hyundai Sun Bowl, Dec. 31.

Product Directives

  • Hyundai introduced its refreshed Santa Fe. The 2010 Santa Fe features a revised exterior and new powertrains with six-speed transmissions which improve both fuel economy and vehicle performance.
  • The 2010 Elantra is upgraded with an optional in-dash LG Electronics navigation unit. The system features Bluetooth and mapping software for the continental United States and has available POIs (Points of Interest) for entertainment, shopping and dining. The unit is the least expensive full-screen-navigation-equipped vehicle among comparable models.
  • The 2011 Hyundai Azera added power and efficiency to a model known for its luxurious appointments. The updated large sedan will now include an advanced six-speed automatic transmission and other powertrain refinements raising the bar on fuel economy in its class, while still gaining horsepower.
  • The 2011 Sonata 2.0T Turbo debuted with Hyundai’s first four-cylinder turbocharged gasoline direct-injection engine with a best-in-class 34 mpg highway fuel economy rating. The new 2.0-liter turbocharged gasoline direct-injection engine is part of Hyundai’s Blue Drive strategy that aims to lead the industry in fuel efficiency and sustainability.
  • Hyundai introduced the all-new 2011 Sonata Hybrid at the New York auto show today, changing the game in hybrids with unique approaches in hybrid powertrain design, battery technology and vehicle appearance. The Sonata Hybrid was Hyundai’s first hybrid in the U.S. market.
  • Hyundai introduced of its all-new flagship vehicle, the 2011 Equus. Equus competes with the best luxury sedans in the world on all levels including amenities, performance, advanced technologies, design and ownership experience.
  • Hyundai revealed additional engineering and feature information for the all-new 2011 Equus. The Equus will be offered in just two configurations, Equus Signature and Equus Ultimate, both lavishly contented.
  • Hyundai announced plans to maintain its leadership and achieve a corporate average fuel economy (CAFE) rating of at least 50 miles per gallon (mpg) by 2025 for its lineup of passenger cars and light duty trucks.
  • Hyundai Motor Co. unveiled the company’s, and Korea’s, first Full Speed Electric Vehicle (FSEV) named ‘BlueOn.’
  • The Hyundai Genesis Coupe 3.8 R-Spec priced at $26,750 will arrive at dealerships across the country in the fall. R-Spec takes the core performance equipment from the 3.8 Track model and eliminates non-essential convenience equipment to reduce its weight by 68 pounds and price by $4,000.
  • Hyundai Elantra joined the Sonata in production at Hyundai Motor Manufacturing Alabama (HMMA) in fall 2010.
  • Hyundai Motor Co. unveiled the company’s – and Korea’s - first Full Speed Electric Vehicle (FSEV) named ‘BlueOn,’ opening a new era in eco-friendly technology.
  • Hyundai announced pricing for its all-new Sonata 2.0T Turbo, starting at $24,145 MSRP for the Sonata SE 2.0T and $27,045 for the Sonata Limited 2.0T.
  • Six Hyundai models were displayed at the 2010 SEMA show in Las Vegas: Rhys Millen Racing Equus, DUB Magazine Equus, Mummbles Marketing Equus, ARK Performance Genesis Coupe, Gogogear Racing Genesis Coupe, and Rides Magazine Sonata Turbo.
  • Hyundai announced pricing for the all-new Equus luxury sedan. The lavishly contented Equus Signature will be priced at $58,000 and the top-of-the-line Equus Ultimate at $64,500.
  • Hyundai launched the Equus Owner's Manual App for iPad®, iPhone and iPod touch. This is a clean-sheet approach to the luxury sedan's key features that also includes live service scheduling, video tutorials and location-based dealer locator. The app is available on the App Store for owners and non-owners, and is available to download for iPads that Hyundai is providing to all new Equus owners.
  • Hyundai announced pricing for its all-new Sonata Hybrid, featuring Hybrid Blue Drive technology and lithium-polymer batteries. The Sonata Hybrid comes in just two flavors from the factory – the very well-equipped Sonata Hybrid at $25,795, and the incredibly well-equipped, tech-feature-packed Premium version at $30,795.

Honors/Awards and Rankings

AAA

  • AAA named 11 of the best vehicles for traveling with pets, Santa Fe won in the “Active Lifestyle” category. "Buyers will find that both Hyundai and aftermarket suppliers offer many accessories to make rides with the family pet easier and more comfortable."

About.com

  • Hyundai’s Genesis Coupe was named a Best New Car in About.com Cars’ annual Best New Cars List for 2010.
  • About.com Cars recognized the Hyundai Elantra Touring on its list of Top Ten Family Cars under $20,000 for its big cargo bay, list of standard features and affordable price tag.

ALG

  • ALG announced its 12th annual Residual Value Awards, honoring vehicles across 19 different segments and two brands that are predicted to retain the highest percentage of their MSRP after a three-year period. The 2011 Hyundai Elantra topped the competitive compact segment, winning ALG’s award for the highest residual value in its class.

American Council for an Energy-Efficient Economy (ACEEE)

  • For the third consecutive year, the 2010 Hyundai Sonata was recognized by the American Council for an Energy-Efficient Economy (ACEEE) on its annual “Greener Choices 2010” list for earning the highest green score in its class.

Atlanta Auto Beat

  • Sonata made Atlanta Auto Beat's list of Top 10 Models of the Year. They based our decisions on a number of factors, such as affordability, fuel economy, driving performance and practicality.

Auto Bild

  • Leading German automotive magazine Auto Bild awarded Hyundai the top position in the Auto Bild Quality Report 2010. Beating all other manufacturers, including Toyota, BMW and Audi, Hyundai took the prestigious honor based on a comprehensive analysis of reliability, long-term quality and customer satisfaction.

AutoGuide

  • Veloster made AutoGuide's Top 10 Most Anticipated Vehicles of 2011 list.

Automobile Magazine

  • The all-new 2011 Hyundai Sonata was named to Automobile Magazine’s annual “All Stars” list as one of the most outstanding cars of 2010.

Automotive Hall of Fame

  • The Automotive Hall of Fame awarded its coveted 2010 Distinguished Service Citation to John Krafcik, Hyundai Motor America president and CEO, on January 15, in conjunction with the Detroit Economic Club.

Automotive Lease Guide (ALG)

  • Hyundai Sonata GLS with automatic transmission received an impressive 36-month residual value of 54 percent of manufacturer’s suggested retail price (MSRP) from Automotive Lease Guide (ALG).

AutoPacific

  • The 2010 Genesis and 2010 Tucson both received AutoPacific’s Vehicle Satisfaction Awards. The Genesis received the Aspirational Luxury Car Class award and the Tucson received the Compact Crossover SUV Class award. AutoPacific's Vehicle Satisfaction Award measures how satisfied an owner is with his/her new car or light truck.
  • The all-new 2011 Hyundai Sonata was honored by AutoPacific with the first-ever President’s Award in recognition of its record-breaking performance in a recent study. 975 drivers of the all-new 2011 Sonata rated their cars in 48 separate categories ranging from the basics of comfort and convenience, to performance and environmental friendliness. The Sonata received a score of 775 out of 1,000, which has never been achieved before.

Autotrader.com

  • Hyundai's all-new 2011 Sonata midsize sedan was AutoTrader.com’s most-viewed vehicle in its class during the month of March. For the first time ever, Sonata surpassed competitors that include Honda Accord, Toyota Camry and Nissan Altima. AutoTrader.com recorded 16.5 million unique monthly visitors in March, the highest traffic the company had ever experienced.

Bloomberg BusinessWeek

  • Hyundai made its debut on the 50 Most Innovative Companies in 2010 list, coming in at #22. The history of innovation is documented in the magazine and online.

Brand Keys

  • Hyundai earned the No. 6 ranking on the 2010 Customer Loyalty Leaders list which showcases the results of an annual survey by Brand Keys. Hyundai was one of only two car brands in the top 50 and was also the highest ranked brand in the automotive category in the 2010 report.

Car and Driver

  • The all-new 2011 Hyundai Sonata was named one of the “10Best Cars for 2011” by Car and Driver, the world’s largest automotive enthusiast publication. This marked the first time a Hyundai product has received the sought-after recognition by the editors of Car and Driver.

Cars.com

  • The Genesis Sedan was named “Best Deal for the Boss” in the Cars.com annual Best Lifestyle Vehicle Awards.
  • The 2011 Sonata topped a field of eight popular midsize sedans to win the Cars.com “$25,000 Family Sedan Shootout.” The Cars.com analysis consisted of six automotive journalists, a family of four and three days to determine: What's the best family sedan you can buy for $25,000 or less? The answer was clearly “Sonata” as the new Hyundai model easily outpaced the field with 794 points on a 1000-point scale, beating second-place finisher Camry by 42.

CarsDirect

  • Hyundai’s Genesis sedan and sportier sibling Genesis Coupe rang in at number five on CarsDirect’s Top Ten Cars of the Decade Countdown.

Compete

  • Hyundai Sonata was the most-shopped vehicle in May according to data from Compete, a Kantar Media company. Sonata was on more shopping lists (130,000) than any vehicle in the industry, topping perennial leaders like Toyota Camry, Honda Accord, Honda Civic and Ford Fusion according to Compete’s analysis of website traffic patterns.

Consumers Digest

  • Consumers Digest Magazine named both the 2011 Hyundai Sonata and 2011 Hyundai Genesis sedan a “Best Buy.” The ratings are based on behind-the-wheel assessment, safety ratings, ownership costs, warranty, price, comfort, ergonomics, styling and amenities. The Sonata was a Best Buy in the Family Car category and the Genesis sedan was a Best Buy in the Luxury Car segment.

Consumer Guide Automotive

  • For the 2010 Best Buy and Recommended Awards, Genesis Coupe was a Recommended pick in the Sports/Performance category, Genesis was a Best Buy in the Premium Large Car category, and Accent was a Recommended pick in the Subcompact Car category. Consumer Guide's editors offer Best Buy and Recommended picks in 18 distinct vehicle classes to simplify the selection process for today's buyers. The Best Buy and Recommended picks focus on overall vehicle value and take into account performance, economy, reliability, ease of use, comfort, and price.

Consumer Reports

  • The Elantra SE was Consumer Report's Small Sedan Top Pick for 2010. Their Top Picks are the best all-around models in their categories, based on their performance, reliability, and safety. They are chosen from the more than 280 vehicles we've recently tested and must meet our criteria in three areas: road test, reliability, and safety.

Edmunds.com

  • The all-new 2011 Hyundai Sonata was the most considered vehicle on Edmunds.com for five weeks in a row – a first ever for Hyundai.
  • The all-new 2010 Tucson jumped up to number two on Edmunds.com most viewed list, from fourth to second.
  • The 2010 Genesis and 2011 Sonata made the Top 10 Best Dark-Horse Cars of 2010 list put together by Edmunds.com to showcase vehicles worthy of more serious consideration by car shoppers.
  • The model years 2003 to 2008 Elantra topped the Compact Sedan category and the model years 2006 to 2008 Azera won out in the Large Sedan segment for Used Car Best Bets of 2010. Edmunds.com chose this year’s Used Car Best Bets based on reliability, safety, value, and availability. This year all cars and trucks from the 2003 to 2008 model years were eligible.

Forbes

  • Hyundai Motor Company climbed eight spots to become the 188th leading company in the world, and third among automakers, according to an annual list of the top 2000 leading global companies published by Forbes magazine. Hyundai has gained ground in the past two rankings, rising from 245 in 2008 and 196 in 2009.

Formula DRIFT

  • World Champion driver Rhys Millen placed second in Round One of the Long Beach Formula DRIFT Championship with the Red Bull Hyundai Genesis Coupe.

Green Car Journal

  • Green Car Journal named the 2011 Hyundai Sonata Hybrid as a finalist for the 2011 Green Car of the Year award.

Harris Interactive

  • Hyundai brand equity gained more than four points in the 2010 Harris Poll EquiTrend® survey, its annual brand equity study that measures over 1,000 brands across 42 categories, including consumers’ opinions of 35 automotive brands. Hyundai’s improvement topped all but one other manufacturer.

Insurance Institute for Highway Safety (IIHS)

  • 2011 Hyundai Sonata receives “Top Safety Pick” label from the Insurance Institute for Highway Safety (IIHS).
  • 2010 Hyundai Genesis sedan 2010 model receives “Top Safety Pick” label from the Insurance Institute for Highway Safety (IIHS).
  • 2010 Hyundai Tucson 2010 model receives “Top Safety Pick” label from the Insurance Institute for Highway Safety (IIHS).
  • Four Hyundai models achieved the 2011 Top Safety Pick honor from the Insurance Institute for Highway Safety (IIHS): the Hyundai Sonata, Genesis, Santa Fe and Tucson.

Insure.com

  • The 2010 Tucson and 2010 Santa Fe both received Insure.com’s “Low Cost Car Insurance Award.” The 2010 Tucson and 2010 Santa Fe rang in at numbers four and six respectively as the cheapest vehicles to insure in the SUV category.

Interbrand

  • Hyundai, the fastest-growing automotive company by brand, saw its brand value increase by 9.3 percent from a year earlier in the Best Global Brands 2010 by Interbrand, outperforming the industry’s average growth rate. Hyundai, which has been included in the Best Global Brands for six consecutive years, ranked No. 65 out of 100 brands this year, a steady increase from the No. 84 position in 2005.

J.D. Power and Associates

  • Hyundai significantly reduced problems per 100 vehicles and gained ground in the rankings of the 2010 J.D. Power and Associates Vehicle Dependability Study (VDS). Hyundai ranked number 11 among nameplates in the long-term quality study, four rank positions above industry average and up three rank positions over 2009.
  • The Hyundai Accent topped the sub-compact segment in the 2010 Initial Quality Study (IQS). Owners of the economical and fun-to-drive 2010 Accent reported the fewest problems per 100 vehicles in its segment. Elantra also finished in the top three in the compact car segment.
  • Hyundai significantly improved its position in the rankings of the 2010 J.D. Power and Associates U.S. Sales Satisfaction Index StudySM (SSI), ranking No. 7 overall. Hyundai also had the greatest improvement of all mass market brands from 2009, moving from No. 16 to seven in 2010.
  • Hyundai significantly gained ground in the rankings of the J.D. Power and Associates 2010 Customer Retention StudySM. Hyundai ranked number three among nameplates in the brand loyalty study, seven rank positions above the industry average and up eight rank positions over 2009.

Kelly Blue Book (Kbb.com)

  • The 2010 Elantra Touring was named a “Top 10 Family Car” by Kelley Blue Book’s www.kbb.com. Elantra Touring was one of 10 cars that made the list of what kbb.com editors consider the very best of the best vehicles for families this year.
  • Brand loyalty for Hyundai surpassed that of Honda and replaced Toyota, allowing Hyundai to take the No. 1 spot among car shoppers, according to the latest Kelley Blue Book’s www.kbb.com Market Intelligence data.
  • The 2011 Sonata was named to kbb.com’s Top 10 Most-Researched New Vehicles list for the first time. In February, the Sonata was the fifth most-researched new car on kbb.com alongside ‘Top 10 Most-Researched’ mainstays such as Accord, Civic, Camry and CR-V.
  • The 2010 Elantra Touring made the list of kbb.com’s Top 10 Coolest Cars Under 18,000. The criteria used in examining the vehicles included safety, fuel economy, interior size, comfort and technology.
  • The Genesis Coupe was named to kbb.com’s 2010 Top 10 Fast-Lane Four-Cylinders – a list of 10 new high-performance cars with four-cylinder engines.
  • Kelley Blue Book’s kbb.com named Hyundai as the No. 1 “upward-climbing” brand in share of market interest in May. These results come from the latest Kelley Blue Book Market Intelligence analysis of recent kbb.com Web traffic patterns.
  • Kelley Blue Book’s kbb.com named the 2011 Equus to its Top 10 Summer Sizzlers list, a compilation of all-new early arrivals from the automotive class of 2011.
  • Kelley Blue Book’s Kbb.com Brand Watch reported that for the first time ever, Hyundai made the list of top five most-considered brands. Hyundai garnered 29 percent of the total consideration among shoppers of this segment, beating out top competitors like Nissan.
  • The all-new Hyundai Sonata was deemed the “most noteworthy success story” of the year in kbb.com’s “Most Researched New Vehicles of 2010” report. Sonata leapt 24 places to number five overall.

Kiplinger’s Personal Finance

  • Hyundai’s 2010 Tucson crossover was named a “Best New Crossover” in the “Small Crossovers” category by Kiplinger’s Personal Finance. The magazine named the top new models in eleven categories, and the Tucson topped competitors such as the Volvo XC60 and Mitsubishi Outlander.

MotherProof.com

  • The Genesis Coupe was named “Just for Fun” Car of the Year by MotherProof.com.

NADAguides.com

  • The 2011 Hyundai Sonata was named the Car of the Month for March by NADAguides.com.

NHTSA

  • The National Highway Traffic Safety Administration (NHTSA) awarded an overall five-star crash test rating, the highest government ranking under the agency’s New Car Assessment Program, to the all-new 2011 Hyundai Sonata. The Sonata was one of only two model to earn five stars overall.

North American Car of the Year

  • The all-new 2011 Hyundai Sonata was named one of three finalists for North American Car of the Year, one of the most exclusive automotive awards in the world.

Playboy

  • Playboy named the Hyundai Equus to its 2011 Cars of the Year list as “Most likely to succeed.”

RideLust

  • The Sonata made Kurt Ernst’s 10 Favorite Cars Of 2010 list – the ones that impressed him the most with their balance between capabilities, price and comfort.

Strategic Vision

  • The Hyundai Genesis sedan was named the “Near Luxury Car” segment leader in Strategic Vision’s 2010 Total Quality Index™ (TQI). Genesis sedan topped its category beating out premium luxury competitors such as the BMW 3 Series, Mercedes C-Class, and Audi A4. The TQI reveals how vehicles are judged when the “complete” experience is measured. Car buyers are asked to rate all aspects of the ownership experience from buying and owning to performance and driving.

The Car Book 2010

  • The Car Book 2010 selected the Hyundai Genesis, Elantra and Accent as Best Bets for exceeding the safety and performance needs of the American car buyer.

The Car Connection

  • TheCarConnection.com named the 2011 Hyundai Sonata its “Best Car to Buy 2011”. The 2011 Sonata topped TheCarConnection’s numeric ratings among all vehicles with a base price of less than $50,000, including destination.
  • The all-new Hyundai Sonata led TheCarConnection’s (TCC) list of top ten most popular reviews in 2010. The all-new Sonata, TheCarConnection's Best Car to Buy 2011, topped all other models, boosting viewership and site traffic each time a new story was posted.

Thule

  • Thule named the 2010 Tucson Limited as the Thule Road Trip Vehicle of the Year under $30,000.

2011

Sales Figures

  • Hyundai Motor America announced record January sales of 37,214 units, up 22 percent versus 2010.

Corporate Happenings

  • At the 2011 Hyundai Tournament of Champions, Hyundai Hope on Wheels® donated $50,000 to the Kapi‘olani Medical Center for Women & Children, Hawaii’s only full-service children’s hospital, in partnership with Maui Memorial Medical Center to continue their efforts in the fight against childhood cancer across Hawaii.

Marketing Strategy

  • More than 10 million viewers watched the 2011 Hyundai Tournament of Champions over its four days of coverage on Golf Channel Jan. 6-9. The 2011 tournament at Kapalua Resort’s Plantation Course delivered the highest ratings and viewers since 2008.
  • Hyundai set the stage for its 2011 Super Bowl advertising with an integrated marketing campaign kicking off at the AFC Championship game on Sunday, Jan. 23. All-new spots airing in-game ran as an unbranded, viral campaign broke online.
  • Hyundai aired three commercials during Super Bowl XLV on Sunday, Feb. 6. Hyundai urged consumers to “Snap Out of It,” with a two-part group therapy session beginning in the game’s first quarter with a spot called “Hypnotized,” followed by a healing session in Q3 with an ad called “Deprogramming.” Both offered the all-new 2011 Elantra as treatment for the malaise afflicting the long-suffering compact car shopper. Hyundai’s third spot starring the 2011 Sonata Hybrid highlighted Hyundai’s commitment to innovation with an ad, titled “Anachronistic City.”

Product Directives

  • Hypermiler Wayne Gerdes drove a 2011 Sonata Hybrid 2000+ miles from Pacific Ocean to Atlantic Ocean averaging 59.58 miles per gallon.
  • Hyundai introduced Blue Link®, an all-new telematics platform exclusive to Hyundai models. The new telematics platform offers more than 30 unique connectivity features on future models.
  • Hyundai introduced its cutting-edge Veloster three-door coupe in a world debut at the North American International Auto Show. The 2012 Veloster delivers innovation to the compact coupe segment with a unique third door for easy rear-seat access, Hyundai’s Blue Link telematics system, Pandora internet radio with seven-inch touch-screen display, and a new 1.6-liter direct-injected four-cylinder engine mated to Hyundai’s first dual-clutch transmission.
  • Hyundai announced it has begun reporting monthly sales-weighted Corporate Average Fuel Economy (CAFE) results for the Hyundai brand to provide journalists, policy-makers and consumers with additional data.
  • Hyundai added the Veloster coupe to its motorsports program with the help of champion race car driver Rhys Millen, who fabricated and will race the first 500-horsepower AWD Veloster rally car in the 2011 U.S. Rallycross Championship. RMR and Hyundai are constructing a second Veloster rally car that will be a shared ride between rally champion Marcus Dodd and world record freestyle motorbike rider Robbie Maddison.
  • Hyundai’s award-winning Genesis sedan received exterior design improvements, new direct injection technology for its Lambda V6 engine, new eight-speed automatic transmissions, and enhanced chassis tuning for 2012.
  • Hyundai continued its commitment to fuel economy leadership and alternative fuel technology with the introduction of the next-generation hydrogen fuel cell vehicle, the Tucson ix Fuel Cell Electric Vehicle (FCEV).

Honors/Awards and Rankings

American Council for an Energy-Efficient Economy (ACEEE)

  • For the sixth consecutive year, the Hyundai Sonata was recognized by ACEEE)on its annual “Greener Choices 2011” list. Also joining Sonata on the “Greener Choices” list this year was the Hyundai Tucson. The Hyundai Elantra was listed as one of the “Greenest Vehicles of 2011.”

AutoSpies.com

  • The 2011 Hyundai Elantra was named AutoSpies.com “Car of the Year.”

CarsDirect.com

  • The 2011 Hyundai Elantra one of the “Top Ten Cars to Look Forward to in 2011” on CarsDirect.com’s new Pricing Insider Blog.

International Car of the Year

  • The 2011 Hyundai Sonata was named the 2011 International Car of the Year (ICOTY). The ICOTY Awards honor vehicles based on lifestyle compatibility and the emotional connection between car and consumer.

Midwest Automotive Media Association (MAMA)

  • The 2011 Hyundai Sonata was named the inaugural recipient of the “Family Vehicle of the Year.”

Strategic Vision

  • Hyundai’s 2011 Sonata earned the highest Total Value score in the 14-year history of the Strategic Vision’s 2010 Total Value Index (TVI) study, topping all competitors including those in luxury segments. The powerful results begged for an all-new award to be created, thus Sonata took home the first-ever “Special Total Value Award” recognizing its truly superior value. Hyundai’s Genesis sedan and new Tucson crossover earned top honors in the near-luxury and small SUV categories respectively.

US News & World Report

  • Elantra Touring won U.S. News’ award for “Best Car for the Money” in 2011 for outstanding value in the wagon segment.