Dean Evans is the chief marketing officer for Hyundai Motor America. In this role, he is responsible for all marketing activities for the carmaker in the United States.
Evans has more than 25 years of deep and broad experience in automotive, including leading roles with automakers, digital marketing agencies and dealerships. Prior to joining Hyundai, Evans was the chief marketing officer of Subaru of America from 2011-2014.
Evans has also been an entrepreneur-executive in several successful automotive digital marketing start-ups, including serving as CEO of LotLinx Inc., chief marketing officer of Dealer.com, and vice president of marketing of Dealix.com. He began his career as a Pontiac sales consultant in Boulder, Colo. and spent time as a general manager at a metro Chrysler dealership, as well as at Land Rover.
Evans has made multiple appearances on the Forbes World’s Most Influential CMO list. In 2017, he was ranked No. 29 and was the second-highest CMO from a global automaker.