Hyundai Motor America announced today the launch of Blue Drive an environmental initiative which will bring to market a family of eco-friendly Blue Drive products and establish Hyundai as an environmental leader. With Blue Drive products and technologies, Hyundai will be able to achieve a fleet average of 35 miles per gallon by 2015, five years ahead of government requirements. During a news conference at the Los Angeles Auto Show, the company revealed plans for its first U.S.-market gas-electric full hybrid (to be offered in the next-generation Sonata), introduced a sleek crossover concept powered by a turbocharged gasoline direct injection (GDI) engine, and announced future high-mileage editions of the Accent and Elantra, underscoring its global commitment to sustainable transportation.
