Hyundai Motor America will kick-off Super Bowl advertising with a sponsorship of NBC’s Super Bowl XLIII “Kick-Off Show” airing Sunday, February 1, 2009. The sponsorship package includes naming rights and three 30-second spots preceding the game. Hyundai also has two 30-second spots planned for in-game coverage, bringing Hyundai’s total exposure during the nation’s most-watched sporting event to five 30-second advertising slots.
