LOS ANGELES, 11/29/2006
The Hyundai Design and Technical Center and Hyundai Motor America presented the
world debut of the HCD10 Hyundai Hellion concept during a press conference at
the Los Angeles Auto Show today. Hellion is a compact three-door sport crossover
designed with attitude and independence creating its unmistakable character.
“The HCD10 Hyundai Hellion was designed to appeal to a diverse
individualist customer,” said Joel Piaskowski, chief designer at the Hyundai
Design Center. “Mindset and attitude are becoming the modern way to define new
market segments and we feel the Hellion concept will do that. Hellion brings a
new attitude to the Hyundai family. It’s the sibling who’s a bit mischievous and
always outspoken.”
ARCHITECTURE
Hellion’s architecture was inspired by a tough, hardshell backpack
that uses ribs to provide structural and visual strength. To support this,
Hyundai used three ultra-lightweight structural ribs to create Hellion’s safety
cage. These ribs connect to a suspended surfboard-shaped spine. Hellion’s
ribcage not only provides protection for its occupants, but also adds visual
rigidity and shape. By stretching the sheet metal skin away from the common body
surface, the ribs give Hellion a new kind of organic ruggedness.
EXTERIOR DESIGN
“The proportions of the HCD10 Hyundai Hellion make it look and feel
tough,” said Marc Mainville, senior designer at the Hyundai Design Center.
“Short overhangs allow for excellent attack angles for off-roading and the skid
plates, muscular wheel flares and tow hooks convey Hellion’s strength.”
The Hyundai Hellion’s front design explores how new organic
structural forms could look on future Hyundai trucks. Hellion’s stance is wide
and its face is assertive, with piercing headlights angled towards its dominant
grille. A prominent hood scoop enhances Hellion’s rally car demeanor while the
clamshell hood utilizes exposed latches for easy access to the engine bay. The
windshield’s fast rake provides a very sporty character to an otherwise stout
profile. Front and rear bumpers are distinguished from the organic body shape
with a darker, durable wrinkle-finish paint supported by functional aluminum
skid plates that wrap underneath the vehicle.

The rear of the Hellion continues the bold design theme. Hellion’s taillights
emphasize the tapering of the greenhouse and the wide sculpture of the wheel
flares by being cantilevered off the rear quarter glass. Dual chrome exhaust
tips are fitted between the bumper and skid plate to complete the integrated
appearance.
A removable canvas soft-top roof adds to the independent
spirit of the Hyundai Hellion. The roof’s fabric has a subtle abstracted
camouflage pattern, but any pattern can be requested by the customer to
personalize their vehicle. The exterior is finished in a Dakar Gold paint scheme
recognizing the famous Rally Race and its influence on the design. The 20-inch
aluminum wheels are constructed in two pieces and are Teflon®-coated to resist
build-up of the elements.

INTERIOR DESIGN
Hellion’s efficient, two-box design and three-door package gives the
driver and passengers a tidy, functional environment from which to navigate.
“The HCD10 Hyundai Hellion has a consistent design theme unifying the
interior and exterior resulting in a very cohesive concept car,” said Martin
Frost, senior designer at the Hyundai Design Center. “The exterior is reflected
throughout the interior with stretched surfaces creating interesting negative
forms contributing to the perception of space.”
The ribs on the exterior are evident on the interior as they grow
from the side panels to encapsulate the occupants and suspend an overhead
console running the length of the interior. The console houses integrated
interior lighting and a drop-down LCD monitor for rear-seat entertainment.
The customizable camouflage pattern used on the exterior of the
removable roof has been scaled down and trimmed as accent panels on the four
race-inspired bucket seats. The interior is composed of glossy white accents and
matte aluminum details contrasting with the black Desert Night interior giving
Hellion a crisp, modern look.
The HCD10 Hyundai Hellion’s compact exterior appearance belies its
abundant interior space. Inventive cargo and storage spaces make the Hellion
gear-ready. The seat-mounted gear packs transform into fully functional
backpacks via push-button releases, allowing drivers and passengers to continue
their adventures on foot. In addition, convenient hideaway drawers push out from
the front of each seat. Storage is also found along the center console and there
are two lids with translucent strips for easy access to belongings.

The Hyundai Hellion includes extras that will help drivers take on rugged
driving conditions while providing necessary amenities to keep the driver and
passengers nestled in relative comfort. As an example, the bucket seats are
equipped with a unique hydration system. A removable, refillable reservoir
inside each seat replaces the common cupholder. The fluids are accessed by a
pump-assisted flow tube that is attached to each seat allowing the individual to
hydrate with ease. This hands-free hydration system allows the driver and
passengers to focus on the road and scenery.
The instrument panel-mounted information display indicates the
status of all in- car systems. Immediate control over climate and audio
functions are facilitated via the control panel directly below the monitor.
Navigation and more involved instructions are directed through the
console-mounted mouse.
PERFORMANCE
Performance had to equal the outspoken styling, so the Hyundai Hellion has
been outfitted with an eco-friendly 3.0-liter V6 Common-rail Diesel engine
(CRDi) with 236 horsepower and 332 lb.-ft. torque. The engine is mated to a
six-speed automatic transmission to fit Hellion’s performance demands. The
Hellion also comes with 4WD, further underscoring the capability aspects of this
CUV.
TECHNOLOGY
The HCD10 Hyundai Hellion is equipped with next-generation
technology including:
· Electronic Stability Control
· Shift-by-Wire
Transmission
· Wireless Internet
· Navigation
· Adaptive Cruise Control
SPECIFICATIONS
Configuration: All-wheel drive, 2+2 three-door sport crossover
utility vehicle
Wheelbase: 2555 mm. (100.6 in.)
Overall Length: 4171 mm. (164.2 in.)
Overall Height: 1559.3 mm.
(61.4 in.)
Overall Width: 1890.4 mm. (74.4 in.)
Track,
f/r: 1542 mm. (60.7 in.) / 1542 mm. (60.7 in.)
Wheels: 20-in.
aluminum 5-spoke design with Teflon® coating
Tires: P275/55 R20
Engine: 3.0-liter V6 Common-rail Diesel producing 236
horsepower
Transmission: 6-speed automatic
Suspension:
Fully independent front and rear
Exhaust: Dual chrome tips
Exterior: Dakar Gold paint scheme
Interior: Black Desert Night
with glossy white accents and matte aluminum details
Special
Features: Removable sliding soft top and tilt front hood
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and serviced
through more than 740 dealerships nationwide.
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