Joel Ewanick joined Hyundai Motor America in February 2007 as vice president of Marketing. Ewanick is responsible for marketing communications and brand development.

Ewanick joined Hyundai from The Richards Group where he served as director of Brand Planning at the marketing and advertising firm. He was responsible for overall brand and advertising strategy at Richards.

As an expert in marketing field, Ewanick has held executive-level positions at leading firms and organizations including, Porsche Cars North America, Yamaha Motor Corporation, U.S.A., Hinckley Yachts and Saatchi & Saatchi Team One Advertising where he led the Lexus account as planning supervisor.

Ewanick earned his Bachelors of Science in Marketing from California State University, Northridge and attended the Wharton School of Executive Training at the University of Pennsylvania.

Ewanick is married and has two children.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the U.S. by Hyundai Motor America and are sold and serviced by more than 755 dealers throughout the nation.