Hyundai Motor America today announced November sales of 28,045 units, a 46 percent increase compared with November 2008.  Calendar year-to-date, Hyundai sales are up 6.2 percent to a total of 401,267 through November.  This marks the eleventh consecutive month of year-over-year gains in retail market share. 

“While we have continued to deliver substantial year-over-year sales gains and sustained market share growth, we were, quite frankly, hoping that the economy and overall industry would have bounced back a bit more than we are seeing right now,” said Dave Zuchowski, vice president of sales.  “Looking ahead to December, we’re confident we’ll finish the year with market share at least a full percentage point above our record 3 percent share in 2008.”

Hyundai remains uniquely positioned to grow in difficult market conditions with its strong value story, highest quality rating among non-luxury brands, and best fuel economy rating in the industry. The fuel-efficient Accent, Elantra and Sonata had significant sales increases of 93, 88 and 52 percent, respectively, versus 2008, while the Santa Fe once again delivered a solid sales gain up 53 percent over a year ago. Genesis continued its strong launch performance, with sales up 52 percent over last year.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 790 dealerships nationwide.