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Phil Lienert
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HYUNDAI'S FIRST HARLEM DEALERSHIP OPENS

POTAMKIN EAST HARLEM AUTO MALL EXPANDS TO BRING IMPORT BRANDS BACK TO HARLEM

EAST HARLEM, NY, 07/24/2007 Hyundai Motor America (HMA) is pleased to announce that the Potamkin East Harlem Auto Mall has completed a major expansion in the number of new car lines represented at the facility. For the first time in its history HMA will have a dealership in Harlem. Hyundai joins Mitsubishi as the only import brands represented in the area, marking a significant milestone in the economic revival of the region.

Robert Potamkin, chairman of the Potamkin Auto Group, said “We are delighted that Korean manufacturer Hyundai and Japanese manufacturer Mitsubishi have chosen us to represent them in New York City and to have their facility located in East Harlem. This commitment to East Harlem is a tremendous vote of confidence in the future of the community.”

“With no current dealership operations in Manhattan, Potamkin Hyundai becomes Hyundai’s flagship operation,” said Dave Zuchowski, Hyundai’s vice president, national sales. “The dealership’s location in economically-resurgent Harlem gives it the unique opportunity to tap into the enthusiasm of this vibrant region.”

The Auto Mall, located on East 128th and 127th Streets and Second Avenue, is the largest automobile facility in New York City and is the only dealership located north of West 60 St in Manhattan.

About Potamkin Auto Group

Saul Jericho is Potamkin’s local partner in Harlem. Potamkin Automotive gives its dealer franchise owners the freedom of the open road. Formerly Planet Automotive, the company is comprised of a network of 20-plus dealerships and nearly 50 franchises operating primarily in Florida, California, New York, Pennsylvania, and Texas. Each dealership is individually managed as a subsidiary partnership. The company coalesced from a network of auto dealerships owned by the Potamkin family, and has grown through acquisitions of new- and used-car dealerships. The late Victor Potamkin opened his first dealership in 1954, and his two sons, Robert and Alan, now own and run the company.

About Hyundai Motor America

Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed in the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide. For more information, visit www.hyundainews.com.