The interactive marketing experience showcases SI’s award-winning photography and highlights images of “smart discoveries” in sport thru the years – from Dick Fosbury’s signature Fosbury Flop to the “middle-of-the action” net camera at NHL games. Fans will also have a chance to have their picture taken on the cover of Sports Illustrated.

“We are thrilled to be a part of Sports Illustrated Photo Tour as SI’s ‘smart discoveries’ is in synch with Hyundai’s ‘smart thinking’ marketing campaign ” remarked Monique Morin Kumpis, Hyundai’s manager, Experiential Marketing.

“The legendary photographers at Sports Illustrated have captured thousands of smart discoveries in sport over the past five decades – and made a few themselves,” said SI’s Laura Todd. “The Hyundai SI Photo Tour is a perfect environment to exhibit the breathtaking images and unique perspectives these photographers have delivered.”

Atlanta-based Vivid Marketing will manage the tour which kicks off at the Basilica Block Party in Minneapolis, MN on July 6. From there, the tour will make stops in 12 states over the course of 15 weeks ending in Atlanta on October 14. The Hyundai Veracruz will be on display at all tour stops and lead the tour across the U.S. Stops on the tour include:

Basilica Block Party – Minneapolis, MN
Santa Monica Pier – Santa Monica, CA
Rock Around the Block – Chicago, IL
Downtown Phoenix – Phoenix, AZ
Downtown Denver – Denver, CO
Charlotte Shout – Charlotte, NC
Barton Square Creek – Austin, TX
South Street Seaport – New York, NY
Jazz Fest – Houston, TX
Baltimore Book Festival – Baltimore, MD
Chicago Tour of Elk Grove – Chicago, IL
Oktoberfest – Newport, RI
San Mateo Fair – San Mateo, CA
Oktoberfest – Atlanta, GA
Forum Shops at Caesar’s Palace – Las Vegas, NV

The multi-media marketing platform also includes a four-part custom advertorial series in Sports Illustrated and an on-line custom content website launching July 18, 2007: www.si.com/smartdiscoveries.

About HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

About SI

SI is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by Sports Illustrated, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and SI.com, the magazine’s 24/7 sports news website that delivers more than 150 original stories to its users each week. The SI franchise also includes Sports Illustrated Kids (sikids.com), a monthly magazine targeted to kids age 8 and up; Golf Magazine and Golf.com; SIOncampus.com, a website dedicated to college sports and the college sports lifestyle; SI Presents the magazine’s specialty publishing division; as well as SI Books, SI Pictures, SI Productions, SI Digital and SI Events. Founded in 1954, SI is a division of Time Inc., the world's leading magazine publishing company and a subsidiary of Time Warner.

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