Hyundai Motor America Acting President and CEO John Krafcik addressees media questions following his keynote speech for the Midwest Automotive Media Association at the 2009 Chicago Auto Show.

Hyundai booth at the 2009 Chicago Auto Show.

Premier rally/drifting driver Rhys Millen (left), Derek Joyce, product manager for Genesis Coupe, and John Krafcik (right), acting president and CEO, Hyundai Motor America pose on stage following Hyundai News Conference at the 2009 Chicago Auto Show.

Premier rally/drifting driver Rhys Millen (left) and John Krafcik, acting president and CEO, Hyundai Motor America, pose with Red Bull/Hyundai Genesis Coupe race car at the 2009 Chicago Auto Show.

Premier rally/drifting driver Rhys Millen (left) and John Krafcik, acting president and CEO, Hyundai Motor America, pose with Red Bull/Hyundai Genesis Coupe race car at the 2009 Chicago Auto Show.

Premier rally/drifting driver Rhys Millen (left) and John Krafcik, acting president and CEO, Hyundai Motor America, and Derek Joyce (right), Product Manager for Genesis Coupe, pose with Red Bull/Hyundai Genesis Coupe race car at the 2009 Chicago Auto Show.

Premier rally/drifting driver Rhys Millen (left) and John Krafcik, acting president and CEO, Hyundai Motor America, and Derek Joyce (right), product manager for Genesis Coupe, pose with Red Bull/Hyundai Genesis Coupe race car at the 2009 Chicago Auto Show.